Read Our Blogs
ESOMAR Congress 2026: The Future of Research
Paradigm Sample and Interbrand Release the 2026 Role of Brand Report
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
ESOMAR Congress 2026: The Future of Research
Paradigm Sample and Interbrand Release the 2026 Role of Brand Report
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Special Series: Why I Work Here by Arun Yadav
“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…
Special Series: Why I Work Here by Andre Facey
It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…
Special Series: Why I Work Here by Ginger DeStefano
I cannot believe I’ve been in this industry for over two decades – yikes! When speaking with my fellow MR colleagues, and discussing how we ended up here, in this amazing industry, the answers are almost always the same. Either “I grew up in this industry. It’s what my Mom/Dad did”, or “Entirely by accident”.…
Special Series: Why I Work Here by Adam Dietrich
“The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming.” Theodore Roosevelt Most people have a hidden talent or impressive party trick that…
Paradigm Sample Chosen for the Inc. 5000 List for the Second Time
August 16, 2022, Port Washington, NY – Inc. Magazine revealed that Paradigm Sample was chosen to be on its annual Inc. 5000 list for a second time in 3 years. The Inc. 5000 list is the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful…
Ginger DeStefano Recognized with Joyce Rachelson Silver Service Award
December 21, 2021, Port Washington, NY – On Tuesday December 14th, the Greater New York Chapter of the Insights Association awarded Ginger DeStefano the Joyce Rachelson Silver Service Award for her selfless commitment to the Chapter and industry for over 25 years. The award recognizes an individual who has supported and helped the Chapter to…