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Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
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Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
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Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
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Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
Read More about Paradigm Sample and Interbrand Release 2025 Role of Brand Report

Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....
Read More about Paradigm signs the Global Data Excellence Pledge
Industry Blogs

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025

Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
Read More about Paradigm Sample and Interbrand Release 2025 Role of Brand Report

Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....
Read More about Paradigm signs the Global Data Excellence Pledge

Special Series: Why I work here?

Aaron Walton - Winston

Aaron Walton – Winston

Vice President of Business Development Q: How did Winston get his name? My kids liked the idea of alliteration since our last name is Walton, but also the nickname possibilities (Win, Winnie, Winnie Pooh, Mister Winston, etc). I like to think I secretly pushed the name through to honor a great player for my beloved…

Happy Holidays from Paradigm Sample

Happy Holidays from Paradigm Sample

Have you ever wondered how to say “Happy New Year” in 10 different languages? Paradigm has got you covered! Please enjoy our special holiday greeting, courtesy of the Paradigm Sample Global Team. We all wish you happy holidays and a bright year ahead. 

Paradigm Sample Completes Asset Acquisition of Tellwut Corp.

Paradigm Sample Completes Asset Acquisition of Tellwut Corp.

OCTOBER 2020, PORT WASHINGTON, NY: Paradigm Sample completed a definitive acquisition of assets from Tellwut Corp. for an undisclosed amount. Tellwut is a Canadian-based online panel and survey programming company, whose online solutions compliment the Paradigm Sample suite of offerings. Paradigm plans to utilize Tellwut’s proprietary panel and programming platform, US and Canadian Consumer and…

Paradigm Sample Partners with SampleChain

Paradigm Sample Partners with SampleChain

OCTOBER 2020, PORT WASHINGTON, NY: Paradigm Sample has entered into a partnership with SampleChain, a data quality platform, to ensure data integrity by protecting against bots, fraud, and malicious actors in the Market Research ecosystem. Paradigm will integrate SampleChain’s /SEARCH and /REVIEW fraud prevention services, adding to its current security suite which includes VeraProof, Real…

Steve Danziger Promoted to Vice President of Paradigm Innovation Labs

Steve Danziger Promoted to Vice President of Paradigm Innovation Labs

MAY 2020, PORT WASHINGTON, NEW YORK: Paradigm Sample, an innovator in market research for global B2B and consumer audiences, announced today the promotion of one of its key leaders. This promotion comes at a time for the MR industry to rise up in the face of adversity. We are proud to announce the appointment of Steve…

Arun Yadav - Bubbles

Arun Yadav – Bubbles

GETTING TO KNOW US Arun Yadav Customer Success Manager Q: How did you name your fish?A: My son named him!Q: What’s his favorite food?A: Bubbles really enjoys eating peas (with the shells removed) and boiled vegetables.Q: What’s your funniest memory with Bubbles?A: Occasionally, he jumps out of the tank trying to eat food.Q: How does…

Suzanne Hasbrouck - Munna

Suzanne Hasbrouck – Munna

GETTING TO KNOW US Suzanne Hasbrouck Executive Director of Account Management and Research A: She actually hides while I’m working in my home office, as 6 of her “siblings” are always in the office with me.

Steve Danziger - Rhaegar

Steve Danziger – Rhaegar

GETTING TO KNOW US Steve Danziger Vice President, Paradigm Innovation Labs Q: How did Rhaegar get his name?  A: He is the “Prince who was promised.”Q: What’s your favorite thing to do together?A: #SundayRhae photo shoots for the IG, of course.Q: What’s something special about Rhae?  A: His sixth sense awareness of when you need…

Jon Seliman - Rikki

Jon Seliman – Rikki

GETTING TO KNOW US Jon Seliman Executive Director of MR Operations A: Been working remotely for a while now, even before the events that changed the world in 2020 and after we adopted Rikki, working from home changed. My wife works from the office so before I was all day alone in front of my…

Robert Gray - Lorenzo & Griffin

Robert Gray – Lorenzo & Griffin

GETTING TO KNOW US Robert Gray Founder & Chief Operating Officer Q: How did you find Griffin & Lorenzo?A: Both are rescue dogs – Griffin came from Missouri to me in CA and Lorenzo from NJ to me in CT.Q: What’s something special about them?A: Griffin is literally an Angel and super friendly – he…