Read Our Blogs
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
Doing More with Less: “Upskilling” My Team
Market research today happens in the context of information overload. Where people once had to search for information, now they are offered it constantly, and the biggest problems are around who and what to trust. This is the reality for consumers, but also for researchers, marketers, and their teams.Learning is increasingly a team management issue. Leaders are…
An Incident of Incidence Part 1: Definitions
Incidence is one of the most critical pricing factors in the online market research world. In this article, we focus on understanding the concept of incidence and what the difference is between conversion, incidence, and qualification rate.Let us first look at what incidence rate is and how it is being understood by different individuals:According to…
4 Keys to Successful B2b Survey Engagement
The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used to resolve an old issue – how do you get people to fully complete surveys? In a world with ever-increasing attention-grabbing distractions, people simply have less time and inclination for surveys, and researchers have needed…
An Incident of Incidence Part 2: Pricing
In our last article we talked about what incidence is. If you have not read that and would like to brush up on terminology between conversion, incidence, and qualification rates, click here. There’s a growing discussion in today’s research community that incidence should not be a factor for pricing, primarily because researchers only want the completion…
How Paradigm Sample Delivers End-to-end MR Project Success
When you have a study that needs to get into the field, researchers have a lot of options in front of them. In fact, the options available can be overwhelming. You could survey your clients from your own database. If you are looking to reach beyond your known clients, you could try an in-house recruiting…
Aaron Walton – Winston
Vice President of Business Development Q: How did Winston get his name? My kids liked the idea of alliteration since our last name is Walton, but also the nickname possibilities (Win, Winnie, Winnie Pooh, Mister Winston, etc). I like to think I secretly pushed the name through to honor a great player for my beloved…
Paradigm Sample Completes Asset Acquisition of Tellwut Corp.
OCTOBER 2020, PORT WASHINGTON, NY: Paradigm Sample completed a definitive acquisition of assets from Tellwut Corp. for an undisclosed amount. Tellwut is a Canadian-based online panel and survey programming company, whose online solutions compliment the Paradigm Sample suite of offerings. Paradigm plans to utilize Tellwut’s proprietary panel and programming platform, US and Canadian Consumer and…
Paradigm Sample Partners with SampleChain
OCTOBER 2020, PORT WASHINGTON, NY: Paradigm Sample has entered into a partnership with SampleChain, a data quality platform, to ensure data integrity by protecting against bots, fraud, and malicious actors in the Market Research ecosystem. Paradigm will integrate SampleChain’s /SEARCH and /REVIEW fraud prevention services, adding to its current security suite which includes VeraProof, Real…
Steve Danziger Promoted to Vice President of Paradigm Innovation Labs
MAY 2020, PORT WASHINGTON, NEW YORK: Paradigm Sample, an innovator in market research for global B2B and consumer audiences, announced today the promotion of one of its key leaders. This promotion comes at a time for the MR industry to rise up in the face of adversity. We are proud to announce the appointment of Steve…