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Together Interbrand x Paradigm Sample have partnered to provide Role of Brand Services. By combining Interbrand’s brand economics with Paradigm Sample’s quality-first research methods, Role of Brand Services offers a smarter, more credible way to quantify brand’s true impact on buying behavior.

Are you ready to successfully structure and launch your online research project? This guide provides a framework for buyers of sample to consider when working with a data collection provider.

In this guide, we will walk through typical example use cases for MaxDiff and Conjoint, to illustrate the differentiations between the two analyses.

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Paradigm Blog

As thought leaders in market research, we regularly publish blogs on a wide range of industry topics, including data collection, survey programming, sample strategy, response rates, survey engagement and more.

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time…

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project…

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every…

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped…

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape…

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as…

Data Gurus is a Top 5 Market Research Podcast, rated five stars on Apple Podcasts. Hosted by Sima Vasa, Co-Founder of Paradigm Sample, Data Gurus features insightful discussions with industry leaders and important developments in data and analytics.