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Together Interbrand x Paradigm Sample have partnered to provide Role of Brand Services. By combining Interbrand’s brand economics with Paradigm Sample’s quality-first research methods, Role of Brand Services offers a smarter, more credible way to quantify brand’s true impact on buying behavior.

Are you ready to successfully structure and launch your online research project? This guide provides a framework for buyers of sample to consider when working with a data collection provider.

In this guide, we will walk through typical example use cases for MaxDiff and Conjoint, to illustrate the differentiations between the two analyses.

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Paradigm Blog

As thought leaders in market research, we regularly publish blogs on a wide range of industry topics, including data collection, survey programming, sample strategy, response rates, survey engagement and more.

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as…

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights…

Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain…

Paradigm Promotes Natasha Braun to Senior Vice President

Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately.…

Accelerating Insights Without Compromising Quality

As business decisions move faster in response to shifting consumer behavior, delivering insights quickly-without sacrificing quality-has become essential. Yet speed…

New Strategic Partnership Enhances Brand Insights and Data Collection Capabilities

Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today…

Data Gurus is a Top 5 Market Research Podcast, rated five stars on Apple Podcasts. Hosted by Sima Vasa, Co-Founder of Paradigm Sample, Data Gurus features insightful discussions with industry leaders and important developments in data and analytics.