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In this guide, we will walk through typical example use cases for MaxDiff and Conjoint, to illustrate the differentiations between the two analyses.

Together Interbrand x Paradigm Sample have partnered to provide Role of Brand Services. By combining Interbrand’s brand economics with Paradigm Sample’s quality-first research methods, Role of Brand Services offers a smarter, more credible way to quantify brand’s true impact on buying behavior.

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As thought leaders in market research, we regularly publish blogs on a wide range of industry topics, including data collection, survey programming, sample strategy, response rates, survey engagement and more.

Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at…

The Power and Nuance of Small Business Owners 

Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small…

GDQ: Data Quality Benchmarking Wave 2

We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality…

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data…

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When…

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time…

Data Gurus is a Top 5 Market Research Podcast, rated five stars on Apple Podcasts. Hosted by Sima Vasa, Co-Founder of Paradigm Sample, Data Gurus features insightful discussions with industry leaders and important developments in data and analytics.