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Together Interbrand x Paradigm Sample have partnered to provide Role of Brand Services. By combining Interbrand’s brand economics with Paradigm Sample’s quality-first research methods, Role of Brand Services offers a smarter, more credible way to quantify brand’s true impact on buying behavior.
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In this guide, we will walk through typical example use cases for MaxDiff and Conjoint, to illustrate the differentiations between the two analyses.
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