The Challenge
A leading global personal care brand, known for its skincare and hygiene products, needed a high-quality Gen Pop study (ages 18–75, 12-minute LOI, 40–50% IR, desktop/tablet only) delivered fast and within tight cost limits.
With large sample targets and fluctuating CPI rates, the client needed a partner who could deliver quality data using smart sampling at.
Our Approach
We refined our sampling strategy and streamlined internal workflows to keep quality high and costs controlled. Our team:
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We utilized our Respondent User Experience (RUX) solution for global reach and full feasibility
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Optimized VeraProof Quality Suite which allows for custom settings based on targets, geography and RUX partner utilization
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We brought in a Project Director from our Managed Research Services team for increased coordination between our client, field management, technology and product teams.
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Using Smartclosure and our Automation Suite, elements of Paradigm’s Digital Insights Platform (PSDI), we accelerated data monitoring and flagged potential issues before they impacted results
The Result
We improved delivery year over year. By aligning systems, vendors, and strategy, we delivered:
20,000+ completes on time and on budget
Reliable, large-scale quality data with stable CPI through all quotas
Consistent quality that met the client’s high expectations
Stronger client trust through seamless execution and collaboration
Why it Matters?
Strategic sampling and smart automation can deliver scale, savings, and stability without sacrificing quality.
Ready to scale your research without sacrificing quality? Let’s connect and explore how Paradigm can help.
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