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Company Overview
Paradigm was founded on the idea that there were new and untried ways to provide access to hard-to-reach audiences to support consumer and B2B research. Since 2009, we have been providing real-time market research, giving leading companies a strong foundation to support all types of business and marketing decisions. Our pioneering spirit and commitment to our clients’ needs have driven substantial growth resulting in double-digits year-over-year in revenue increases since our inception.
Led by industry experts, Paradigm has established itself as one of the most innovative online research and data collection companies in the market today. We are at the heart of research and online data collection in our industry.
Paradigm offers access to millions of highly profiled consumers including low incidence groups and an array of hard to get audiences. On top of our proprietary panel, we engage a strong partner network, proven, innovative methods, and cross-platform technologies to optimize our research performance. This has helped our online Consumer and B2B panels evolve into one of the most reliable and comprehensive research resources in the industry. Market research companies and others who partner with us have nearly instant access to our exclusive supply of hard-to-reach consumer and B2B audiences, including moms, millennials, and international audiences.
We provide high-quality, customizable
market research solutions.
Process
People
Technology
The Paradigm Sample Team
Founder and COO
Robert is a seasoned executive with over 30 years experience in building and managing operation teams across the globe. As VP of Operations at ADP, he was responsible for four call centers and managed a team of 500 people across the globe, Robert increased the service and delivery capability for clients while reducing expenses. Gray increased client retention by providing “best in class” service and operations. He measured improvements by designing and delivering ongoing customer satisfaction research and built customer feedback directly into the product and service life cycle. Prior to ADP, Robert held Executive positions at Insignia Solutions and Ashton Tate, where he influenced and managed technical and operational teams to ensure best in class service for clients. Robert is a successful entrepreneur launching Contemporary Lending group that quickly rose to one of the leading mortgage providers in Coachella Valley. Robert graduated from Bryant College with a Bachelor of Science degree in Business Administration. In addition, Gray was the recipient of the Aspect Technologies Award, which is awarded to individuals who create new and innovative technologies in the computer support / service industry.
Robert Gray
Founder and COO
Founder and Advisor
Sima is a serial entrepreneur and enjoys being on the forefront of trends in the market research space. Her specialty is her deep and longstanding experience in building and growing businesses. Sima is the founder of Paradigm Sample, where she continues to serve as Co-Founder and Advisor. Currently, Sima is also the CEO and Founder of Infinity Squared Ventures, where she focuses on accelerating new and emerging businesses in the market research space. In addition, Sima serves on the multiple corporate boards including Paradigm Sample, Chairperson of SampleCon, Port Washington Library Board of Trustees and Women in Research Executive (WiRe) Advisory Board. Sima is also a frequent speaker at national conferences and client roundtables, and the host of her own podcast, Data Gurus. Prior to being an entrepreneur, Sima was a Senior Partner at Momentum Market Intelligence, President of NPD Techworld at The NPD Group, and Program Manager of the IBM Market Intelligence Group. She is also a frequent speaker at national conferences and client roundtables. A former member of the Young Presidents’ Organization, Sima holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.
Sima Vasa
Founder and Advisor
CEO
Cyrus has 20 years of experience in the high-technology and consulting industries. His accomplishments include nearly $1B in new outsourcing business from global 500 companies in the travel, transportation, and communication sectors. Prior to joining Paradigm, Deyhimi held positions as: HP Account Executive, Continental Airlines; Director of Market Intelligence and Contact Centers, Cendant Corporation; President, DVI International (clients: Goldman Sachs, Fastwired); Supervising Consultant, BSG Consulting and Research; and Development Engineer, IBM Microprocessor Design Group. Most recently, he was Account Manager (sales, delivery, and financials) for Hewlett Packard’s Continental Airlines Outsourcing Relationships, for both the Application Practice and the Software as a Service Practice. Deyhimi was awarded HP’s Organic Growth Contract of the year in 2007. He holds a Master of Business Administration degree in Finance from NYU Stern School of Business, and a Bachelor of Science in Electrical and Computer Engineering from the University of Texas at Austin, both with honors.
Cyrus Deyhimi
CEO
President
Adam Jolley is in his 16th year in the sample industry. His experience ranges from a sample aggregator at EMI Research Solutions where he was promoted to president, to leading the concept testing automation team at SurveyMonkey, and currently being the President Americas at Paradigm.
His passion for sample and solutions is driven by curiosity and innovation to make research more accessible for clients, and easier for opinions to be given.
Throughout his time, Adam has started 3 research podcast including Breath of Air that focuses on mental health and The RIDE that focuses on innovation in market research. Adam’s passions can be summed up in the 3 B’s – Bourbon, Basketball, and Bluegrass.
Adam Jolley
President
Senior Vice President, Access
Judy is a successful internet entrepreneur who has created and/or managed several companies over her career. In 2012, she launched her most exciting endeavor, Tellwut. Judy’s concept of a reward based instant access crowdsourcing platform drove the success and popularity of the Tellwut community, whose membership base and technology has become a sought-after supply channel for market research solutions. As a member of the Paradigm Executive Leadership team, Judy is involved in the strategic positioning and continued growth of the Tellwut community and platform. Judy holds a Bachelor of Commerce degree from the University of Toronto along with a CA, CPA designation.
Judy Morson
Senior Vice President, Access
Senior Vice President, Paradigm Innovation Labs
As the Senior Vice President, Paradigm Innovation Labs, Steve wears many hats leading the Paradigm Innovation Labs. His responsibilities range from Next-Gen Systems Development, API Integrations, Operations Process Enhancement and maintaining key client and vendor relationships; all tethered by the common goal of relentless delivery of high quality sample to support quantitative survey research. Like four out of five dentists, he agrees that chewing sugar-free gum is the secret to cavity prevention.
Steve Danziger
Senior Vice President, Paradigm Innovation Labs
Vice President of Client Development
In her role at Paradigm Sample, Natasha manages a diverse portfolio of clients ranging across Market Research, Healthcare, Technology, and Consumer Packaged Goods. She holds a Double Bachelor's Degree in Commerce and Arts from the University of Auckland, New Zealand. She also holds two Master's Degrees in Broadcast Journalism, from the University of Technology, Sydney and in Strategic and Technical Communications, from the University of San Francisco. Natasha also holds a Management Degree from the University of Melbourne. This experience developed her expertise in best practice research methods and data collection methodologies.
Natasha is an avid traveler and has lived and worked in 6 different countries. When she is not coordinating market research studies or traveling, she enjoys hiking, rock climbing, salsa dancing, and writing.
Natasha Braun
Vice President of Client Development
Vice President of Client Development
Aaron Walton began his career in market research in 2003 and has been successful in a variety of roles across sales, marketing, technology, partnerships, and operations. His primary focus has always been on the evolving sample space, working closely with brands and research agencies globally. Aaron graduated from Miami University with degrees in Marketing and Management Information Systems, and completed the Principles of Market Research through the University of Georgia. At Paradigm, Aaron is focused on growing revenue and engaging new clients to deliver high quality data and insights by leveraging his expertise across all areas of online data collection. Outside the office, Aaron enjoys spending time on the beaches of Lake Michigan, traveling to new places with his wife and two kids, and all things sports (watching and playing).
Aaron Walton
Vice President of Client Development
Vice President of Client Service
As Vice President Client Service, Ginger De Stefano brings 25 years of industry experience to Paradigm. Starting her career in face-to-face research, Ginger is experienced in many facets of Quant and Qual MR. She has devoted her career to the power of mentoring and volunteering with the Insights Association, where she served on the Greater New York Chapter Board, and as a volunteer on the National Level. Most recently, Ginger received the Joyce Rachelson Silver Service Award, and the Betsy Jane Peterson Award. A New York Girl living in a New England World, she is a huge baseball and country music fan (Go Yankees). When not at work, you will find Ginger watching her son play baseball, and taking part in the occasional line dance!
Ginger DeStefano
Vice President of Client Service
Managing Director, India | Vice President
With over 20 years of experience in the market research industry, Rajbir is a seasoned professional responsible for business and thought leadership at Paradigm Operations in India. Throughout his career, Rajbir has collaborated with major players in the MR field such as TNS and WNS, playing a pivotal role in managing prestigious accounts including Nielsen, GfK, and Kantar Group. In addition to his accomplishments, Rajbir has led a wide range of services in the past, encompassing Survey Programming, Data Analysis & Solutions, HR, Recruitment & Training.
Rajbir's educational background is equally impressive, holding a master's degree in management with a focus on marketing. He has also earned a post-graduate diploma in human resource management and successfully completed the first batch of the Senior Management Program (SMP 2017-18) at the prestigious Indian Institute of Management (IIM) in Ahmedabad. As a testament to his commitment to lifelong learning, Rajbir enjoys the esteemed status of being an IIM-Alumni. Furthermore, he is a Certified Six Sigma Green Belt & Black Belt and has accomplished the Executive Development Program in HRM offered in collaboration with SHRM from Xavier School of Management, XLRI.
Rajbir Singh Bisht
Managing Director, India | Vice President
Vice President of Research Operations Solutions
Suzanne Hasbrouck started her career in the Market Research industry almost 20 years ago. Suzanne wanted to get into the field since her senior year of high school, and after a few years in Direct Mail & Database Marketing, she finally started in online MR. Her focus was on building Panels, both House, for InsightExpress and Proprietary, for dozens of clients across many verticals. Suzanne is experienced in many facets of both Quant and Qual MR, including methodology, survey & sample design, recruitment, and moderating, to name a few. Outside of work, Suzanne is a passionate Walt Disney fan – everything from the history of Walt Disney (the person & company) to Disney travel to procuring memorabilia.
Suzanne Hasbrouck
Vice President of Research Operations Solutions
Vice President of Account Management
Brendan Halstead broke into the Market Research industry with Paradigm back in 2013. Since then, he has gained experience in all facets of the organization. Brendan is now Vice President of Account Management, where he and his team ensure top-notch service and delivery for a large set of Paradigm’s clients. Brendan graduated from Quinnipiac University with a BA in History. Outside of work Brendan is an avid sports fan, outdoor enthusiast, and plays in an ice hockey league.
Brendan Halstead
Vice President of Account Management
Vice President of Client Development
Matt Freitag started his career in the Market Research industry back in 2007. He worked his way through the ranks and now has successfully established himself with many top tier clients in the space. Matt received his bachelor’s degree in Marketing from Merrimack College. At Paradigm, Matt continuously seeks to provide his new and existing clients with outstanding support and attention to detail. Matt enjoys spending time in one of his favorite vacation spots hiking the Tetons in Jackson Hole, WY with his family. Matt is a huge hockey fan and has played himself most of his life.
Matt Freitag
Vice President of Client Development
Head of Partner Supply Relationships
André Facey joins Paradigm Sample with over 15 years of experience as a Market Research professional and has worked with some of the largest brands and Fortune 500 companies, uncovering actionable insights. André's Market Research background began with CATI and has evolved to managing a range of key accounts helping clients successfully meet their Market Research objectives. In his career he’s assisted with building custom panels, implementation of sample management systems, new processes tracking productivity and establishing strategic partnerships that have grown into long standing client relationships.
Outside of work, André enjoys travelling with his family, attending Raptors games, gardening and BBQ grilling outdoors.
André Facey
Head of Partner Supply Relationships
Manager of Product Development
As the Manager of Product Development at Paradigm Sample, Steph has a growing passion for the latest and greatest in Market Research Technology. Always chasing and scoping a future product to get on the pipeline, she specializes in new technology optimization and adaption, build execution for next-gen systems, and does so by leveraging automation to help make delivery more seamless and efficient for our users and stakeholders. Approaching each problem with a refreshing technological perspective, the Paradigm Innovations Lab team strives to ensure the delivery of high-quality sample to support quantitative survey research.
Off the clock Steph is an avid traveler, reader, and adventure seeker. She loves to kick back with a nice charcuterie board and a mystery novel when she is not off hiking with friends or following her favorite band on tour.
“Freedom without discipline is foolish, discipline without freedom is insanity.”
Stephanie Smelewski
Manager of Product Development
Senior Panel Manager
Even though market research was Ashley's least favorite class in school, she found herself starting a career in the industry 11 years ago and has since developed a passion for it. With a Bachelor's Degree in Communications from Carleton University and a Post-Graduate Honors Certificate in Marketing Management from Humber College, she currently serves as the Senior Panel Manager at Paradigm Sample.
In this role, Ashley is focused on panel insights and engagement, content creation, member experience, and managing the growing Tellwut community. Her mission is to make every Tellwut member feel valuable and heard while also simultaneously positioning Tellwut as the premier global panel site. Additionally, Ashley has completed the WIRe Accelerate Professional Development Program, and actively incorporates the knowledge gained into her daily work.
Off the clock, Ashley enjoys travelling, reading, trying new restaurants and bragging about how many Peloton rides she has completed.
Ashley Howard
Senior Panel Manager
Director of Supply & Access
Nick joined Paradigm with 12 years of experience in the world of Market Research on the Operations side. Having hopped from continent to continent, he learned multiple ways of sampling and running research around the globe. A curious guy who doesn’t understand the concept of impossible, he drives the Operations team in the same manner. Outside of work, Nick enjoys the culinary variety that Malaysia offers. He loves to travel and see how the real world is built, while simultaneously daydreaming about home applications for IoT.
Nick Banu
Director of Supply & Access
Senior Project Manager
As Senior Project Manager, Yolanda Robustelli brings 20 years of Market Research and Management experience to Paradigm. After graduating from Nichols College in Massachusetts, she was the office manager for the #1 revenue producing office for the largest F2F Market Research company in the industry. She then went on to become an Operations Manager, responsible for 15 locations nationwide. With her extensive knowledge in face-to-face research, and her drive for success, Yolanda brings a unique perspective to the Operations Team.
In her downtime you can find her coaching the Patriots from her couch, and cooking alongside her own personal chef – her mom!
Yolanda Robustelli
Director, Client Services
Director of Finance
Melina Picone began her career in 2001. From Textile, Logistics to Tax Service Companies she worked in many different industries as Director of Finance, leading, managing cash, controlling all aspects of Accounts Payable and Accounts Receivable. Her main goal is to oversee the Financial Health of the organizations. Melina has been working at Paradigm Sample since 2012. She holds a Bachelor Degree in Labor Economics and Industrial Relations from The Dokuz Eylul University in Turkey and a Masters Degree in Accounting from New York Institute of Technology.
Outside of work, when she is not dealing with money and numbers, her passion is to help people on their Spiritual Evolvement, inner connection and finding their true-life purpose as a Spiritual Life Coach and Spiritual Counselor. She is currently working on getting her license in Hypnotherapy to help people in their Spiritual Journey through their subconscious mind.
She also enjoys working out, Zumba, Yoga, Meditation, Qi-Gong, Knitting, spending time in nature and likes to eat lots of greens and vegetables!
Melina Picone
Director of Finance
Project Manager for Information Technology
Rakesh Krishnan has over 11 years of experience in software development and project management with exclusive focus on Web Technology. He also has experience in managing complete project life cycle, requirement analysis, project planning, managing project activities and their execution and managing project deliverables. Krishnan is proficient in handling Operations, Project Management, and Client Relationship Management. He has expertise in developing Web-based applications and Window-based applications, mainly using Microsoft technologies. Rakesh holds a B.E. in Information Technology from Bharathiar University.
Rakesh Krishnan
Project Manager of Information Technology
Lead Senior Software Developer - Tellwut
Predrag is a Lead Senior Developer, with over 15 years of experience in the field. Throughout his career, he has honed his skills and developed extensive knowledge in creating optimized and fast applications. PK is passionate about writing clean and efficient code and believes that every line of code should serve a purpose. His expertise has allowed him to work on a variety of projects. He is committed to staying up-to-date with the latest technologies and trends in web development, and always strives to deliver the best results. Whether working on a new project or maintaining an existing one, takes pride in delivering quality work that exceeds expectations.
Predrag Krstić
Lead Senior Software Developer - Tellwut
Software Development Manager – Tellwut
Darko is a skilled web developer with over 10 years of experience in the industry. He has been working with a Paradigm Sample for the past 8 years, where he specializes in building API integrations, optimizing and improving big data systems etc.
Darko's technical expertise includes extensive experience with PHP and MySQL, as well as a strong understanding of Javascript. He also has some experience with Flutter, which has allowed him to expand his skillset and stay up to date with the latest technologies.
Outside of work, Darko is an avid traveler who enjoys exploring new places with his wife and dog. He also enjoys recreational activities such as bowling and hiking.