In the News

Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Paradigm has partnered with Interbrand to the release the latest 2026 Role of Brand Report. The Role of Brand framework…

Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at…

The Power and Nuance of Small Business Owners 

Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small…

GDQ: Data Quality Benchmarking Wave 2

We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality…

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data…

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When…

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time…

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project…

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every…