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The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape…

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as…

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights…

Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain…

Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge – a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more.…

Paradigm Promotes Natasha Braun to Senior Vice President

Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately.…

Accelerating Insights Without Compromising Quality

As business decisions move faster in response to shifting consumer behavior, delivering insights quickly-without sacrificing quality-has become essential. Yet speed…

New Strategic Partnership Enhances Brand Insights and Data Collection Capabilities

Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today…

When Trust Is Tested, Integrity Matters Most!

In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few…