Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Paradigm has partnered with Interbrand to the release the latest 2026 Role of Brand Report. The Role of Brand framework has measured the percentage of customer decisions influenced by brand versus other factors like price or product features.

Featured at the 2026 IIEX North America session, The Role of Brand report focuses on the unique way a brand creates value, influences customer choice and connects business strategy to financial performance.

“If you don’t define your brand’s role, your customers will,” Greg Silverman, Interbrand. “This report gives companies the tools to uncover their true role, shape perception, and strengthen customer loyalty.” 

 Learn more about the Interbrand and Paradigm Partnership and click to download the 2026 Role of Brand Report