The Challenge
Our consumer research client wanted to optimize their workflow to better serve their clients. They needed a faster and more efficient delivery solution that challenged the existing process.
As a tech-forward agile company, our team at Paradigm was able to build and innovate a new workflow solution to meet their needs. This resulted in a 90 minute to 10 minute turnaround time.
The Approach
We developed a new launch system that simplified bidding and feasibility checks. Rather than layering on a more human-driven process, we applied a smarter, more flexible solution to an established approach.
As a result, our team built multiple features to speed up launching projects. We developed the "Flash Launch" and "Go! Button” feature that automated the creation of a bid and a project within our platform. These steps previously had to be done manually to launch any project now could be performed in single automated step.
We collaborated with our client to ensure they were satisfied with the results. Walking through each step of the process, our client confirmed that the quality of their consumer insights was fit their research needs and allowed them to more easily improve their insights delivery.
The Result
Our process update immediately improved our consumer client’s ability to improve their business:
Average time from project request to live fielding dropped from approximately 1.5 hours to just 10 minutes.
The reduced touchpoints created greater agility, faster turnaround, and less internal friction across teams.
This tech solution has been further integrated across their client base.
Why it Matters?
By listening and investing resources, we addressed one of our clients largest pain points:
“Absolutely immense headache that we no longer have to deal with. This issue has been such a headache over the past few years, and the fact that you worked with us - even getting on calls to screenshare and troubleshoot together - when other partners never bothered to help, was huge”
- Senior Panel Manager
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