Read Our Blogs
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
The State of Data Quality: Collaboration, Transparency, & Trust
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
Data Quality at the Center: Takeaways from CRC2025
Paradigm Sample and Interbrand Release 2025 Role of Brand Report
Paradigm Promotes Natasha Braun to Senior Vice President
Accelerating Insights Without Compromising Quality
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
The State of Data Quality: Collaboration, Transparency, & Trust
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
Data Quality at the Center: Takeaways from CRC2025
Paradigm Sample and Interbrand Release 2025 Role of Brand Report
Paradigm Promotes Natasha Braun to Senior Vice President
Accelerating Insights Without Compromising Quality
Keeping Tabs on the Industry While Still Getting Things Done
Few industries today are not facing some sort of disruption. We live in a world of constant change and business innovation. The amount of media and technology can be overwhelming, and those large waves of change create smaller ripples that affect even the most niche of industries.While some market research methodologies remain unchanged, implementation has…
3 Ways Paradigm Sample Delivers a Competitive Edge
Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and on tighter deadlines. In response to economic realities, teams either constrict or expand and both can cause confusion and delays. Having a large team often means members are specialized, which can offer greater expertise, but…
Breaking Down Balanced Clicks Studies
A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to determine the right audience for the brand and its competitors. For established products or brands, a researcher would use the balanced clicks approach to highlight fluctuations in the landscape or audience. This is done typically…
Doing More with Less: “Upskilling” My Team
Market research today happens in the context of information overload. Where people once had to search for information, now they are offered it constantly, and the biggest problems are around who and what to trust. This is the reality for consumers, but also for researchers, marketers, and their teams.Learning is increasingly a team management issue. Leaders are…
An Incident of Incidence Part 1: Definitions
Incidence is one of the most critical pricing factors in the online market research world. In this article, we focus on understanding the concept of incidence and what the difference is between conversion, incidence, and qualification rate.Let us first look at what incidence rate is and how it is being understood by different individuals:According to…
4 Keys to Successful B2b Survey Engagement
The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used to resolve an old issue – how do you get people to fully complete surveys? In a world with ever-increasing attention-grabbing distractions, people simply have less time and inclination for surveys, and researchers have needed…
An Incident of Incidence Part 2: Pricing
In our last article we talked about what incidence is. If you have not read that and would like to brush up on terminology between conversion, incidence, and qualification rates, click here. There’s a growing discussion in today’s research community that incidence should not be a factor for pricing, primarily because researchers only want the completion…
How Paradigm Sample Delivers End-to-end MR Project Success
When you have a study that needs to get into the field, researchers have a lot of options in front of them. In fact, the options available can be overwhelming. You could survey your clients from your own database. If you are looking to reach beyond your known clients, you could try an in-house recruiting…
Aaron Walton – Winston
Vice President of Business Development Q: How did Winston get his name? My kids liked the idea of alliteration since our last name is Walton, but also the nickname possibilities (Win, Winnie, Winnie Pooh, Mister Winston, etc). I like to think I secretly pushed the name through to honor a great player for my beloved…
