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When Trust Is Tested, Integrity Matters Most!
Paradigm Sample: Elevating Data Quality & Expanding Reach
The New Time Management: Multiplier Thinking
Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT
IIEX 2023: My Day One Experience
Digital Disruption: May the 4th Be With You!
Paradigm Sample Announces Two Critical Promotions to Executive Leadership
Welcome back everybody. Happy 2023!
The Paradigm Sample Promise of Relentless Delivery
When Trust Is Tested, Integrity Matters Most!
Paradigm Sample: Elevating Data Quality & Expanding Reach
The New Time Management: Multiplier Thinking
Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT
IIEX 2023: My Day One Experience
Digital Disruption: May the 4th Be With You!
Paradigm Sample Announces Two Critical Promotions to Executive Leadership
Welcome back everybody. Happy 2023!
The Paradigm Sample Promise of Relentless Delivery
Ginger DeStefano Recognized with Joyce Rachelson Silver Service Award
December 21, 2021, Port Washington, NY – On Tuesday December 14th, the Greater New York Chapter of the Insights Association awarded Ginger DeStefano the Joyce Rachelson Silver Service Award for her selfless commitment to the Chapter and industry for over 25 years. The award recognizes an individual who has supported and helped the Chapter to…
Paradigm Sample Expands US Go-To-Market Team with the Addition of Strategic Hires
November 16, 2021, Port Washington, NY -Paradigm Sample is pleased to welcome AJ Keirans, Aaron Walton, Matt Freitag, and Adam Dietrich as part of the Go-To-Market team in 2021. The newly expanded team brings a culmination of over 50 years of industry experience and has been a key driver in Paradigm’s sales growth this year.…
The Paradigm Sample Promise of Relentless Delivery
As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total team commitment to end-to-end project success that staves off potential project pitfalls and delivers great quality. During the fielding phase, professional project managers know that follow-through from trusted partners is the backbone of delivering clients’…
High-Profile Project, High-Touch Sample Strategy
From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts have too frequently encountered sample partners failing to deliver on their promises. This failure can cause a chain reaction impacting the overall project timeline and final deliverables. For high-profile projects, a hiccup in the field…
No More Missed Connections: Tips to Increase Recontact Response Rates
We shared a moment. You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor adjustments to the banner plan and watching the incoming data roll in. When the browser window closed, I knew I had missed my chance. I truly appreciate your efforts and have a few more questions…
How to Maximize Research Budget and Still Get Real-time Answers
Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or realized gaps in the research. Quick insights are often needed to clarify consumer opinions or validate recommendations given to the executive team. Fresh data for new questions, or a timely retesting of old questions on a…
Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box
Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…
How Panel Rebates Can Work to Your Advantage
Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including the opportunity to review completed projects and define areas for improvement. Rather than sporadic ad hoc collaborations, repeated partnership allows the supplier to understand the client’s expectations around communication, data collection techniques and preferences, and…
Reducing Project Abandonment from Your Research Vendor
Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn their business only to disappear during the project. You have a deadline to meet, end-clients to impress and a reputation to maintain – you need your key vendors to provide critical pieces to make it…
Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems
The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. – John Foster Dulles, Former US Secretary of State At Paradigm Sample, we work with some of the most talented consumer insights professionals in the industry. No matter the title…