Read Our Blogs
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
The New Time Management: Multiplier Thinking
At the heart of Paradigm Sample’s brand promise lies a strong commitment to aiding clients in making the most of their time. Time, an ephemeral and priceless resource, vanishes without a trace once gone. Our focal point at Paradigm Sample is crystal clear: to be a dependable source of assistance for clients, steering them away…
Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT
Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about the effects of AI and machine learning. We’re constantly asking ourselves if AI is influencing our surveys and if it’s causing any bias in the data we collect. And if it is, what can we…
IIEX 2023: My Day One Experience
By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…
Digital Disruption: May the 4th Be With You!
As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately, Digital Disruption, as a key focus of Paradigm Sample. Companies incorporate new technology for various reasons—to increase efficiency, enhance competitiveness, improve customer service—the list goes on. As a result, leaders are challenged with brainstorming solutions…
Paradigm Sample Announces Two Critical Promotions to Executive Leadership
Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs. Jolley, who joined the company in January of 2021 as the…
Intro to the New Blog
Every day I do the LinkedIn scroll just like everyone else. Sometimes there is terrific news about new hires, acquisitions, and promotions. Every so often there is the doom of a layoff or exploring of new opportunities. But consistently, the most common posts are direct or soft sells. These posts can be as hard as…
Special Series: Why I Work Here by Arun Yadav
“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…
Special Series: Why I Work Here by Andre Facey
It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…