Read Our Blogs

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025

Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
Read More about Paradigm Sample and Interbrand Release 2025 Role of Brand Report

Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....
Read More about Paradigm signs the Global Data Excellence Pledge
Industry Blogs

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025

Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
Read More about Paradigm Sample and Interbrand Release 2025 Role of Brand Report

Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....
Read More about Paradigm signs the Global Data Excellence Pledge

Special Series: Why I work here?

Intro to the New Blog

Intro to the New Blog

Every day I do the LinkedIn scroll just like everyone else. Sometimes there is terrific news about new hires, acquisitions, and promotions. Every so often there is the doom of a layoff or exploring of new opportunities. But consistently, the most common posts are direct or soft sells. These posts can be as hard as…

Cyrus Deyhimi - CEO, Paradigm Sample

Welcome back everybody. Happy 2023!

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic.  It’s not just another long weekend.  It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

Why I Work Here by Suchi Thomas

Special Series: Why I Work Here by Suchi Thomas

“Every struggle in your life has shaped you into the person you are today. So be thankful for the hard times, they can only make you stronger.” I recently came across this quote – it made me smile and inspired me to face challenges head-on since they will only make me stronger. Prior to joining…

Why I Work Here by Arun Yadav

Special Series: Why I Work Here by Arun Yadav

“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…

Why I Work Here by Andre Facey

Special Series: Why I Work Here by Andre Facey

It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…

Why I Work Here by Brendan Halstead

Why I Work Here by Brendan Halstead

Why do you work at Paradigm? This is a question I’ve been asked numerous times over the years and my answer has always been the same; it’s more than a company, it’s a family. I know what you’re thinking, “how cliché”, but hear me out. My journey at Paradigm started 9 years ago, when I…

Why I Work Here by Ginger DeStefano

Special Series: Why I Work Here by Ginger DeStefano

I cannot believe I’ve been in this industry for over two decades – yikes! When speaking with my fellow MR colleagues, and discussing how we ended up here, in this amazing industry, the answers are almost always the same. Either “I grew up in this industry. It’s what my Mom/Dad did”, or “Entirely by accident”.…

Why I Work Here by Josu Thomas

Special Series: Why I Work Here by Josu Thomas

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. ― Marie Curie Marie Curie is famous for being a pioneer in developing radiation therapy for cancer treatment. However, the roadblocks she had to encounter to get to where she…

Why I Work Here by Suzanne Hasbrouck

Special Series: Why I Work Here by Suzanne Hasbrouck

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney Now well over 20 years in…

Why I Work Here by Adam Dietrich

Special Series: Why I Work Here by Adam Dietrich

“The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming.” Theodore Roosevelt Most people have a hidden talent or impressive party trick that…