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The New Time Management: Multiplier Thinking

At the heart of Paradigm Sample's brand promise lies a strong commitment to aiding clients in making the most of...
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Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT

Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about...
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IIEX 2023: My Day One Experience 

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled...
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Digital Disruption: May the 4th Be With You!

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately,...
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Paradigm Sample Announces Two Critical Promotions to Executive Leadership

Port Washington, NY - New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam...
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Welcome back everybody. Happy 2023!

For me and I'm sure at least some others, the first major workday (Thank you to those that worked on...
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The Paradigm Sample Promise of Relentless Delivery

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total...
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High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts...
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No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor...
Read More

The New Time Management: Multiplier Thinking

At the heart of Paradigm Sample's brand promise lies a strong commitment to aiding clients in making the most of...
Read More

Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT

Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about...
Read More

IIEX 2023: My Day One Experience 

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled...
Read More

Digital Disruption: May the 4th Be With You!

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately,...
Read More

Paradigm Sample Announces Two Critical Promotions to Executive Leadership

Port Washington, NY - New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam...
Read More

Welcome back everybody. Happy 2023!

For me and I'm sure at least some others, the first major workday (Thank you to those that worked on...
Read More

The Paradigm Sample Promise of Relentless Delivery

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total...
Read More

High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts...
Read More

No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor...
Read More

High-Profile Project, High-Touch Sample Strategy

High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts have too frequently encountered sample partners failing to deliver on their promises. This failure can cause a chain reaction impacting the overall project timeline and final deliverables. For high-profile projects, a hiccup in the field…

No More Missed Connections: Tips to Increase Recontact Response Rates

No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor adjustments to the banner plan and watching the incoming data roll in. When the browser window closed, I knew I had missed my chance.  I truly appreciate your efforts and have a few more questions…

How to Maximize Research Budget and Still Get Real-time Answers

How to Maximize Research Budget and Still Get Real-time Answers

Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or realized gaps in the research. Quick insights are often needed to clarify consumer opinions or validate recommendations given to the executive team. Fresh data for new questions, or a timely retesting of old questions on a…

Paradigm Sample's Outside the Box Thinking Helps You Work Inside Your Box

Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box

Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…

How Panel Rebates Can Work to Your Advantage

How Panel Rebates Can Work to Your Advantage

Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including the opportunity to review completed projects and define areas for improvement. Rather than sporadic ad hoc collaborations, repeated partnership allows the supplier to understand the client’s expectations around communication, data collection techniques and preferences, and…

Reducing Project Abandonment from Your Research Vendor

Reducing Project Abandonment from Your Research Vendor

Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn their business only to disappear during the project. You have a deadline to meet, end-clients to impress and a reputation to maintain – you need your key vendors to provide critical pieces to make it…

Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems

Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems

The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. – John Foster Dulles, Former US Secretary of State At Paradigm Sample, we work with some of the most talented consumer insights professionals in the industry. No matter the title…

Keeping Tabs on the Industry While Still Getting Things Done

Keeping Tabs on the Industry While Still Getting Things Done

Few industries today are not facing some sort of disruption. We live in a world of constant change and business innovation. The amount of media and technology can be overwhelming, and those large waves of change create smaller ripples that affect even the most niche of industries.While some market research methodologies remain unchanged, implementation has…

3 Ways Paradigm Sample Delivers a Competitive Edge

3 Ways Paradigm Sample Delivers a Competitive Edge

Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and on tighter deadlines. In response to economic realities, teams either constrict or expand and both can cause confusion and delays. Having a large team often means members are specialized, which can offer greater expertise, but…

Breaking Down Balanced Clicks Studies

Breaking Down Balanced Clicks Studies

A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to determine the right audience for the brand and its competitors. For established products or brands, a researcher would use the balanced clicks approach to highlight fluctuations in the landscape or audience. This is done typically…