Read Our Blogs

Welcome back everybody. Happy 2023!

For me and I'm sure at least some others, the first major workday (Thank you to those that worked on...
Read More

The Paradigm Sample Promise of Relentless Delivery

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total...
Read More

High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts...
Read More

No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor...
Read More

How to Maximize Research Budget and Still Get Real-time Answers

Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or...
Read More

Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box

Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and...
Read More

How Panel Rebates Can Work to Your Advantage

Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including...
Read More

Reducing Project Abandonment from Your Research Vendor

Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn...
Read More

Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems

The measure of success is not whether you have a tough problem to deal with, but whether it is the...
Read More

Welcome back everybody. Happy 2023!

For me and I'm sure at least some others, the first major workday (Thank you to those that worked on...
Read More

The Paradigm Sample Promise of Relentless Delivery

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total...
Read More

High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts...
Read More

No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor...
Read More

How to Maximize Research Budget and Still Get Real-time Answers

Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or...
Read More

Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box

Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and...
Read More

How Panel Rebates Can Work to Your Advantage

Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including...
Read More

Reducing Project Abandonment from Your Research Vendor

Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn...
Read More

Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems

The measure of success is not whether you have a tough problem to deal with, but whether it is the...
Read More

Intro to the New Blog

Intro to the New Blog

Every day I do the LinkedIn scroll just like everyone else. Sometimes there is terrific news about new hires, acquisitions, and promotions. Every so often there is the doom of a layoff or exploring of new opportunities. But consistently, the most common posts are direct or soft sells. These posts can be as hard as…

Cyrus Deyhimi - CEO, Paradigm Sample

Welcome back everybody. Happy 2023!

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic.  It’s not just another long weekend.  It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

Why I Work Here by Suchi Thomas

Special Series: Why I Work Here by Suchi Thomas

“Every struggle in your life has shaped you into the person you are today. So be thankful for the hard times, they can only make you stronger.” I recently came across this quote – it made me smile and inspired me to face challenges head-on since they will only make me stronger. Prior to joining…

Why I Work Here by Arun Yadav

Special Series: Why I Work Here by Arun Yadav

“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…

Why I Work Here by Andre Facey

Special Series: Why I Work Here by Andre Facey

It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…

Why I Work Here by Brendan Halstead

Why I Work Here by Brendan Halstead

Why do you work at Paradigm? This is a question I’ve been asked numerous times over the years and my answer has always been the same; it’s more than a company, it’s a family. I know what you’re thinking, “how cliché”, but hear me out. My journey at Paradigm started 9 years ago, when I…

Why I Work Here by Ginger DeStefano

Special Series: Why I Work Here by Ginger DeStefano

I cannot believe I’ve been in this industry for over two decades – yikes! When speaking with my fellow MR colleagues, and discussing how we ended up here, in this amazing industry, the answers are almost always the same. Either “I grew up in this industry. It’s what my Mom/Dad did”, or “Entirely by accident”.…

Why I Work Here by Josu Thomas

Special Series: Why I Work Here by Josu Thomas

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. ― Marie Curie Marie Curie is famous for being a pioneer in developing radiation therapy for cancer treatment. However, the roadblocks she had to encounter to get to where she…

Why I Work Here by Suzanne Hasbrouck

Special Series: Why I Work Here by Suzanne Hasbrouck

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney Now well over 20 years in…

Why I Work Here by Adam Dietrich

Special Series: Why I Work Here by Adam Dietrich

“The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming.” Theodore Roosevelt Most people have a hidden talent or impressive party trick that…