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The New Time Management: Multiplier Thinking

At the heart of Paradigm Sample's brand promise lies a strong commitment to aiding clients in making the most of...
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Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT

Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about...
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IIEX 2023: My Day One Experience 

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled...
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Digital Disruption: May the 4th Be With You!

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately,...
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Paradigm Sample Announces Two Critical Promotions to Executive Leadership

Port Washington, NY - New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam...
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Welcome back everybody. Happy 2023!

For me and I'm sure at least some others, the first major workday (Thank you to those that worked on...
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The Paradigm Sample Promise of Relentless Delivery

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total...
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High-Profile Project, High-Touch Sample Strategy

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts...
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No More Missed Connections: Tips to Increase Recontact Response Rates

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor...
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How to Maximize Research Budget and Still Get Real-time Answers

Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or...
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Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box

Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and...
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How Panel Rebates Can Work to Your Advantage

Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including...
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Reducing Project Abandonment from Your Research Vendor

Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn...
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Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems

The measure of success is not whether you have a tough problem to deal with, but whether it is the...
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Keeping Tabs on the Industry While Still Getting Things Done

Few industries today are not facing some sort of disruption. We live in a world of constant change and business...
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3 Ways Paradigm Sample Delivers a Competitive Edge

Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and...
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Breaking Down Balanced Clicks Studies

A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to...
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Doing More with Less: “Upskilling” My Team

Market research today happens in the context of information overload. Where people once had to search for information, now they...
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The New Time Management: Multiplier Thinking

At the heart of Paradigm Sample’s brand promise lies a strong commitment to aiding clients in making the most of their time. Time, an ephemeral and priceless resource, vanishes without a trace once gone. Our focal point at Paradigm Sample is crystal clear: to be a dependable source of assistance for clients, steering them away…

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Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT

Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about the effects of AI and machine learning. We’re constantly asking ourselves if AI is influencing our surveys and if it’s causing any bias in the data we collect. And if it is, what can we…

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IIEX 2023: My Day One Experience 

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…

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Digital Disruption: May the 4th Be With You!

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately, Digital Disruption, as a key focus of Paradigm Sample. Companies incorporate new technology for various reasons—to increase efficiency, enhance competitiveness, improve customer service—the list goes on. As a result, leaders are challenged with brainstorming solutions…

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Paradigm Sample Announces Two Critical Promotions to Executive Leadership

Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs.   Jolley, who joined the company in January of 2021 as the…

Intro to the New Blog

Intro to the New Blog

Every day I do the LinkedIn scroll just like everyone else. Sometimes there is terrific news about new hires, acquisitions, and promotions. Every so often there is the doom of a layoff or exploring of new opportunities. But consistently, the most common posts are direct or soft sells. These posts can be as hard as…

Cyrus Deyhimi - CEO, Paradigm Sample

Welcome back everybody. Happy 2023!

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic.  It’s not just another long weekend.  It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

Why I Work Here by Suchi Thomas

Special Series: Why I Work Here by Suchi Thomas

“Every struggle in your life has shaped you into the person you are today. So be thankful for the hard times, they can only make you stronger.” I recently came across this quote – it made me smile and inspired me to face challenges head-on since they will only make me stronger. Prior to joining…

Why I Work Here by Arun Yadav

Special Series: Why I Work Here by Arun Yadav

“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…

Why I Work Here by Andre Facey

Special Series: Why I Work Here by Andre Facey

It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…