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Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Paradigm has partnered with Interbrand to the release the latest 2026 Role of Brand Report. The Role of Brand framework...
Read More about Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at...
Read More about Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

The Power and Nuance of Small Business Owners 

Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small...
Read More about The Power and Nuance of Small Business Owners 

GDQ: Data Quality Benchmarking Wave 2

We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality...
Read More about GDQ: Data Quality Benchmarking Wave 2

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  
Industry Blogs

Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Paradigm has partnered with Interbrand to the release the latest 2026 Role of Brand Report. The Role of Brand framework...
Read More about Paradigm Sample and Interbrand Release the 2026 Role of Brand Report

Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at...
Read More about Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality

The Power and Nuance of Small Business Owners 

Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small...
Read More about The Power and Nuance of Small Business Owners 

GDQ: Data Quality Benchmarking Wave 2

We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality...
Read More about GDQ: Data Quality Benchmarking Wave 2

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Special Series: Why I work here?

Steve Danziger Promoted to Vice President of Paradigm Innovation Labs

Steve Danziger Promoted to Vice President of Paradigm Innovation Labs

By ParadigmCorporate | September 13, 2020

MAY 2020, PORT WASHINGTON, NEW YORK: Paradigm Sample, an innovator in market research for global B2B and consumer audiences, announced today the promotion of one of its key leaders. This promotion comes at a time for the MR industry to rise up in the face of adversity. We are proud to announce the appointment of Steve…

Arun Yadav - Bubbles

Arun Yadav – Bubbles

By ParadigmCorporate | August 20, 2020

GETTING TO KNOW US Arun Yadav Customer Success Manager Q: How did you name your fish?A: My son named him!Q: What’s his favorite food?A: Bubbles really enjoys eating peas (with the shells removed) and boiled vegetables.Q: What’s your funniest memory with Bubbles?A: Occasionally, he jumps out of the tank trying to eat food.Q: How does…

Suzanne Hasbrouck - Munna

Suzanne Hasbrouck – Munna

By ParadigmCorporate | August 19, 2020

GETTING TO KNOW US Suzanne Hasbrouck Executive Director of Account Management and Research A: She actually hides while I’m working in my home office, as 6 of her “siblings” are always in the office with me.

Steve Danziger - Rhaegar

Steve Danziger – Rhaegar

By ParadigmCorporate | August 18, 2020

GETTING TO KNOW US Steve Danziger Vice President, Paradigm Innovation Labs Q: How did Rhaegar get his name?  A: He is the “Prince who was promised.”Q: What’s your favorite thing to do together?A: #SundayRhae photo shoots for the IG, of course.Q: What’s something special about Rhae?  A: His sixth sense awareness of when you need…

Jon Seliman - Rikki

Jon Seliman – Rikki

By ParadigmCorporate | August 17, 2020

GETTING TO KNOW US Jon Seliman Executive Director of MR Operations A: Been working remotely for a while now, even before the events that changed the world in 2020 and after we adopted Rikki, working from home changed. My wife works from the office so before I was all day alone in front of my…

Robert Gray - Lorenzo & Griffin

Robert Gray – Lorenzo & Griffin

By ParadigmCorporate | August 14, 2020

GETTING TO KNOW US Robert Gray Founder & Chief Operating Officer Q: How did you find Griffin & Lorenzo?A: Both are rescue dogs – Griffin came from Missouri to me in CA and Lorenzo from NJ to me in CT.Q: What’s something special about them?A: Griffin is literally an Angel and super friendly – he…

Steph Smelewski - George

Steph Smelewski – George

By ParadigmCorporate | August 14, 2020

GETTING TO KNOW US Steph Smelewski Product Manager Q: How did George get his name?A: The first time I held him when he was only 4 weeks old, I just knew he was a George! I love when animals have human names, especially when they have a big personality to go along with it.Q: What’s…

MR Leadership Week: Robert Gray on the Future of the MR Industry

MR Leadership Week: Robert Gray on the Future of the MR Industry

By ParadigmCorporate | June 10, 2020

NEWS AND CONTENT MR Leadership: Paradigm Sample Founder, Robert Gray on the Future of the Industry June 3 “Knowing your client is so critical. If you know more, you care more, then you can do more.” Robert Gray, Co-Founder and COO of Paradigm Sample, discusses the essential human side behind insights and data collection.Sample is…