Read Our Blogs
GDQ: Data Quality Benchmarking Wave 2
We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality...
Our Human-In-The-Loop Approach to Data Quality
Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Paradigm Wrapped 2026
Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Preventing Fraud Before it Happens
Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles: Client-Centric Approach Every project...
Paradigm’s Integrated Approach to Data Quality
At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline. Across every...
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
The State of Data Quality: Collaboration, Transparency, & Trust
Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast As AI tools, programmatic sampling, and synthetic audiences reshape...
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
GDQ: Data Quality Benchmarking Wave 2
We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality...
Our Human-In-The-Loop Approach to Data Quality
Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Paradigm Wrapped 2026
Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Preventing Fraud Before it Happens
Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles: Client-Centric Approach Every project...
Paradigm’s Integrated Approach to Data Quality
At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline. Across every...
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
The State of Data Quality: Collaboration, Transparency, & Trust
Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast As AI tools, programmatic sampling, and synthetic audiences reshape...
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Steve Danziger – Rhaegar
GETTING TO KNOW US Steve Danziger Vice President, Paradigm Innovation Labs Q: How did Rhaegar get his name? A: He is the “Prince who was promised.”Q: What’s your favorite thing to do together?A: #SundayRhae photo shoots for the IG, of course.Q: What’s something special about Rhae? A: His sixth sense awareness of when you need…
MR Leadership Week: Robert Gray on the Future of the MR Industry
NEWS AND CONTENT MR Leadership: Paradigm Sample Founder, Robert Gray on the Future of the Industry June 3 “Knowing your client is so critical. If you know more, you care more, then you can do more.” Robert Gray, Co-Founder and COO of Paradigm Sample, discusses the essential human side behind insights and data collection.Sample is…
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