Read Our Blogs

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025
Industry Blogs

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025

Special Series: Why I work here?

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Digital Disruption: May the 4th Be With You!

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately, Digital Disruption, as a key focus of Paradigm Sample. Companies incorporate new technology for various reasons—to increase efficiency, enhance competitiveness, improve customer service—the list goes on. As a result, leaders are challenged with brainstorming solutions…

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Paradigm Sample Announces Two Critical Promotions to Executive Leadership

Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs.   Jolley, who joined the company in January of 2021 as the…

Intro to the New Blog

Intro to the New Blog

Every day I do the LinkedIn scroll just like everyone else. Sometimes there is terrific news about new hires, acquisitions, and promotions. Every so often there is the doom of a layoff or exploring of new opportunities. But consistently, the most common posts are direct or soft sells. These posts can be as hard as…

Cyrus Deyhimi - CEO, Paradigm Sample

Welcome back everybody. Happy 2023!

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic.  It’s not just another long weekend.  It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

Why I Work Here by Suchi Thomas

Special Series: Why I Work Here by Suchi Thomas

“Every struggle in your life has shaped you into the person you are today. So be thankful for the hard times, they can only make you stronger.” I recently came across this quote – it made me smile and inspired me to face challenges head-on since they will only make me stronger. Prior to joining…

Why I Work Here by Arun Yadav

Special Series: Why I Work Here by Arun Yadav

“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…

Why I Work Here by Andre Facey

Special Series: Why I Work Here by Andre Facey

It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…

Why I Work Here by Brendan Halstead

Why I Work Here by Brendan Halstead

Why do you work at Paradigm? This is a question I’ve been asked numerous times over the years and my answer has always been the same; it’s more than a company, it’s a family. I know what you’re thinking, “how cliché”, but hear me out. My journey at Paradigm started 9 years ago, when I…

Why I Work Here by Ginger DeStefano

Special Series: Why I Work Here by Ginger DeStefano

I cannot believe I’ve been in this industry for over two decades – yikes! When speaking with my fellow MR colleagues, and discussing how we ended up here, in this amazing industry, the answers are almost always the same. Either “I grew up in this industry. It’s what my Mom/Dad did”, or “Entirely by accident”.…

Why I Work Here by Josu Thomas

Special Series: Why I Work Here by Josu Thomas

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. ― Marie Curie Marie Curie is famous for being a pioneer in developing radiation therapy for cancer treatment. However, the roadblocks she had to encounter to get to where she…