Read Our Blogs
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
The State of Data Quality: Collaboration, Transparency, & Trust
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
Data Quality at the Center: Takeaways from CRC2025
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
Paradigm’s Integrated Approach to Data Quality
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
The State of Data Quality: Collaboration, Transparency, & Trust
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
Data Quality at the Center: Takeaways from CRC2025
Paradigm signs the Global Data Excellence Pledge
Global Data Quality (GDQ) Pledge – a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more. Its core purpose is to establish a global, cross-industry standard for trustworthy, high-quality data -especially in market and social research, analytics, and insights.This pledge upholds our dedication to data quality as it requires a commitment…
Paradigm Promotes Natasha Braun to Senior Vice President
Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately. In this expanded role, Natasha will lead the growth of Paradigm’s Managed Research Services business and deepen strategic client relationships to drive long-term value. “By layering managed services on top of our global online sampling capabilities…
Accelerating Insights Without Compromising Quality
As business decisions move faster in response to shifting consumer behavior, delivering insights quickly-without sacrificing quality-has become essential. Yet speed often threatens consistency and data integrity.The Challenge: Faster Launches, Same High Standards: A long-time agency client supporting a major consumer brand needed to accelerate project launches. With over 300 projects completed for this brand, they…
New Strategic Partnership Enhances Brand Insights and Data Collection Capabilities
Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today announced a strategic partnership with Interbrand, the global brand consultancy renowned for its Best Global Brands ranking. This collaboration aims to integrate Paradigm Sample’s advanced data collection capabilities with Interbrand’s brand valuation expertise, to offer…
When Trust Is Tested, Integrity Matters Most!
In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few firms in our industry. While these charges remain alleged, the industry has responded swiftly, leading the Insights Association to suspend a few of these companies. For those of us committed to integrity, this is a…
Paradigm Sample: Elevating Data Quality & Expanding Reach
At Paradigm Sample, we’re committed to delivering top-tier data solutions by continuously evolving our technology and strategies. Over the past year, we’ve made game-changing advancements to expand consumer reach, enhance security, automate processes, and improve targeting, ensuring that our clients receive accurate, high-quality insights-faster than ever. Expanded Consumer Reach & Engagement We ramped up…
Get Your Project Back on Track with Paradigm
Is your project underwater, over budget, and behind schedule? Paradigm is here to help. With expert project management, data-driven insights, and proven strategies, we’ll get your project back on track. Whether it’s streamlining processes, optimizing resources, or delivering quality results faster, we’ve got the team and experience to turn things around. Contact us and let us…
The New Time Management: Multiplier Thinking
At the heart of Paradigm Sample’s brand promise lies a strong commitment to aiding clients in making the most of their time. Time, an ephemeral and priceless resource, vanishes without a trace once gone. Our focal point at Paradigm Sample is crystal clear: to be a dependable source of assistance for clients, steering them away…
Mastering Survey Questions: 3 Key Tips to Outsmart Bad Actors Using ChatGPT
Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about the effects of AI and machine learning. We’re constantly asking ourselves if AI is influencing our surveys and if it’s causing any bias in the data we collect. And if it is, what can we…
IIEX 2023: My Day One Experience
By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…