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The Paradigm Sample Promise of Relentless Delivery
High-Profile Project, High-Touch Sample Strategy
No More Missed Connections: Tips to Increase Recontact Response Rates
How to Maximize Research Budget and Still Get Real-time Answers
Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box
How Panel Rebates Can Work to Your Advantage
Reducing Project Abandonment from Your Research Vendor
Business Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems
Keeping Tabs on the Industry While Still Getting Things Done
ESOMAR Congress 2026: The Future of Research
Paradigm Sample and Interbrand Release the 2026 Role of Brand Report
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
The Power and Nuance of Small Business Owners
GDQ: Data Quality Benchmarking Wave 2
Our Human-In-The-Loop Approach to Data Quality
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Paradigm Wrapped 2026
Preventing Fraud Before it Happens
ESOMAR Congress 2026: The Future of Research
By Cyrus Deyhimi, CEO Paradigm Sample Last week I attended ESOMAR Congress 2026, and I left Valencia with a lot to think about. The conference was, as always, a great opportunity to reconnect with colleagues, meet new people, and get a sense of where the global research and insights industry is headed. From the CEO…
Paradigm Sample and Interbrand Release the 2026 Role of Brand Report
Paradigm has partnered with Interbrand to the release the latest 2026 Role of Brand Report. The Role of Brand framework has measured the percentage of customer decisions influenced by brand versus other factors like price or product features. Featured at the 2026 IIEX North America session, The Role of Brand report focuses on the unique…
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at the center of it all. They shape business strategies, enable digital transformation, and influence operational efficiency. Yet, for all the technology available, getting accurate, high-quality data to inform decisions remains a persistent challenge. Who Are…
The Power and Nuance of Small Business Owners
Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small businesses generate roughly 44% of U.S. GDP, meaning their decisions directly influence local employment, supplier ecosystems, and consumer purchasing power. Today, there are 36.2 million small businesses in the United States, representing 99.9% of all…
GDQ: Data Quality Benchmarking Wave 2
We’ve submitted our data to Wave 2 of the Insights Association Data Quality Benchmarking Project! At Paradigm Sample, data quality is built into everything we do, from our Veraproof technology-driven validation framework to human-in-the-loop data review, all while keeping respondent experience at the core. Improving data quality is something our entire industry has to work…
Our Human-In-The-Loop Approach to Data Quality
Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data quality excellence through human oversight, transparency, and collaboration across the integrated insights ecosystem. Our team frequently takes surveys to gauge the respondent experience to ensure we balance the risk of fraud the overall respondent experience. …
Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When it comes to B2B studies, it can be easy to overlook the nuance and specializations that can be represented in the ecosystem. When representing B2B in research, often teams struggle to avoid generalizing the range…
Paradigm Wrapped 2026
Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time for strategy, not execution We recommend strategizing your operational frameworks to achieve faster turnarounds, lower costs and have more clarity on results. In our Chaos to Clarity case study, we saw first hand how having…
Preventing Fraud Before it Happens
Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles: Client-Centric Approach Every project is unique. We tailor tools, quality checks, and parameters to meet each study’s specific goals and audience characteristics. Reliable Data Starts with Reliable Partners Paradigm is building a Partner Evaluation Framework that integrates performance metrics from…
Paradigm’s Integrated Approach to Data Quality
At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline. Across every phase of the fielding process, our Veraproof Suite is much more than a technical implementation it’s a methodology that combines best in class proprietary and 3rd party tools into an overall process designed to ensure…