Read Our Blogs

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025
Industry Blogs

Our Human-In-The-Loop Approach to Data Quality

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data...
Read More about Our Human-In-The-Loop Approach to Data Quality

Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When...
Read More about Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take 

Paradigm Wrapped 2026

Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Read More about Paradigm Wrapped 2026

Preventing Fraud Before it Happens

Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles:   Client-Centric Approach   Every project...
Read More about Preventing Fraud Before it Happens

Paradigm’s Integrated Approach to Data Quality  

At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline.  Across every...
Read More about Paradigm’s Integrated Approach to Data Quality  

Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
Read More about Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025

The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
Read More about The State of Data Quality: Collaboration, Transparency, & Trust 

Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Read More about Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Read More about Data Quality at the Center: Takeaways from CRC2025

Special Series: Why I work here?

Jon Seliman - Rikki

Jon Seliman – Rikki

GETTING TO KNOW US Jon Seliman Executive Director of MR Operations A: Been working remotely for a while now, even before the events that changed the world in 2020 and after we adopted Rikki, working from home changed. My wife works from the office so before I was all day alone in front of my…

Robert Gray - Lorenzo & Griffin

Robert Gray – Lorenzo & Griffin

GETTING TO KNOW US Robert Gray Founder & Chief Operating Officer Q: How did you find Griffin & Lorenzo?A: Both are rescue dogs – Griffin came from Missouri to me in CA and Lorenzo from NJ to me in CT.Q: What’s something special about them?A: Griffin is literally an Angel and super friendly – he…

Steph Smelewski - George

Steph Smelewski – George

GETTING TO KNOW US Steph Smelewski Product Manager Q: How did George get his name?A: The first time I held him when he was only 4 weeks old, I just knew he was a George! I love when animals have human names, especially when they have a big personality to go along with it.Q: What’s…

MR Leadership Week: Robert Gray on the Future of the MR Industry

MR Leadership Week: Robert Gray on the Future of the MR Industry

NEWS AND CONTENT MR Leadership: Paradigm Sample Founder, Robert Gray on the Future of the Industry June 3 “Knowing your client is so critical. If you know more, you care more, then you can do more.” Robert Gray, Co-Founder and COO of Paradigm Sample, discusses the essential human side behind insights and data collection.Sample is…