MR Leadership: Paradigm Sample Founder, Robert Gray on the Future of the Industry

June 3

“Knowing your client is so critical. If you know more, you care more, then you can do more.” Robert Gray, Co-Founder and COO of Paradigm Sample, discusses the essential human side behind insights and data collection.

Sample is always prepared with the client’s needs in mind. In the ever-changing business landscape, recent trends show a shift from qualitative to quantitative work. Paradigm Sample uses intensive validation to ensure clients and partners have access to the people they are looking for. Be it B2B or consumer work, Gray explains Paradigm’s ability to deliver on clients’ needs, enabling them to reach their goals. As he said, “let data be your guiding light forward.”

Paradigm is a sample provider for businesses looking to make the right decisions for their futures. With the market evolving, Gray and the Paradigm Team develop strategies to place clients at the frontline of innovation. Client success comes first. Collaborating with accomplished partners, while delivering personalized service makes it all possible.