Special Series: Why I Work Here by Suchi Thomas

Why I Work Here by Suchi Thomas

“Every struggle in your life has shaped you into the person you are today. So be thankful for the hard times, they can only make you stronger.” I recently came across this quote – it made me smile and inspired me to face challenges head-on since they will only make me stronger. Prior to joining…

Read More

Special Series: Why I Work Here by Arun Yadav

Why I Work Here by Arun Yadav

“Just one small positive thought in the morning can change your whole day.” – Dalai Lama It’s no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. Everyone has a passion, so I figured I would spend some time trying…

Read More

Special Series: Why I Work Here by Andre Facey

Why I Work Here by Andre Facey

It is always interesting when you exchange stories with other colleagues on how their Market Research careers began and you find those with similarities. For some of us, it wasn’t planned, you somehow found yourself either testing and doing quality assurance on surveys, pulling sample to deploy, or managing projects by running field reports with…

Read More

Why I Work Here by Brendan Halstead

Why I Work Here by Brendan Halstead

Why do you work at Paradigm? This is a question I’ve been asked numerous times over the years and my answer has always been the same; it’s more than a company, it’s a family. I know what you’re thinking, “how cliché”, but hear me out. My journey at Paradigm started 9 years ago, when I…

Read More

Special Series: Why I Work Here by Ginger DeStefano

Why I Work Here by Ginger DeStefano

I cannot believe I’ve been in this industry for over two decades – yikes! When speaking with my fellow MR colleagues, and discussing how we ended up here, in this amazing industry, the answers are almost always the same. Either “I grew up in this industry. It’s what my Mom/Dad did”, or “Entirely by accident”.…

Read More

Special Series: Why I Work Here by Josu Thomas

Why I Work Here by Josu Thomas

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. ― Marie Curie Marie Curie is famous for being a pioneer in developing radiation therapy for cancer treatment. However, the roadblocks she had to encounter to get to where she…

Read More

Special Series: Why I Work Here by Suzanne Hasbrouck

Why I Work Here by Suzanne Hasbrouck

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney Now well over 20 years in…

Read More

Paradigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box

Paradigm Sample's Outside the Box Thinking Helps You Work Inside Your Box

Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…

Read More

3 Ways Paradigm Sample Delivers a Competitive Edge

3 Ways Paradigm Sample Delivers a Competitive Edge

Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and on tighter deadlines. In response to economic realities, teams either constrict or expand and both can cause confusion and delays. Having a large team often means members are specialized, which can offer greater expertise, but…

Read More