Read Our Blogs
Paradigm Wrapped 2026
Looking Forward to 2026? Here’s three things to keep in mind as you plan ahead: Streamline processes to free time...
Preventing Fraud Before it Happens
Paradigm’s philosophy centers on prevention, not just detection. Our approach is built on several core principles: Client-Centric Approach Every project...
Paradigm’s Integrated Approach to Data Quality
At Paradigm Sample, we take a holistic approach to data quality that combines technology, human judgment, and process discipline. Across every...
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped...
The State of Data Quality: Collaboration, Transparency, & Trust
Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast As AI tools, programmatic sampling, and synthetic audiences reshape...
Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue
We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
Data Quality at the Center: Takeaways from CRC2025
Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
Paradigm Sample and Interbrand Release 2025 Role of Brand Report
If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
Paradigm signs the Global Data Excellence Pledge
Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....