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The State of Data Quality: Collaboration, Transparency, & Trust 

Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast   As AI tools, programmatic sampling, and synthetic audiences reshape...
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Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue 

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as...
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Data Quality at the Center: Takeaways from CRC2025

Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights...
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Paradigm Sample and Interbrand Release 2025 Role of Brand Report

If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain...
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Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge - a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more....
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Paradigm Promotes Natasha Braun to Senior Vice President

Port Washington, NY - May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately....
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Accelerating Insights Without Compromising Quality

As business decisions move faster in response to shifting consumer behavior, delivering insights quickly-without sacrificing quality-has become essential. Yet speed...
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New Strategic Partnership Enhances Brand Insights and Data Collection Capabilities

Port Washington, NY - May 28, 2025 - Paradigm Sample, a leader in data collection and managed services solutions, today...
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When Trust Is Tested, Integrity Matters Most!

In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few...
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