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3 Ways Paradigm Sample Delivers a Competitive Edge

Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and…

Breaking Down Balanced Clicks Studies

A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to…

Doing More with Less: “Upskilling” My Team

Market research today happens in the context of information overload. Where people once had to search for information, now they…

An Incident of Incidence Part 1: Definitions

Incidence is one of the most critical pricing factors in the online market research world. In this article, we focus…

4 Keys to Successful B2b Survey Engagement

The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used…

An Incident of Incidence Part 2: Pricing

In our last article we talked about what incidence is. If you have not read that and would like to…

How Paradigm Sample Delivers End-to-end MR Project Success

When you have a study that needs to get into the field, researchers have a lot of options in front…

Aaron Walton – Winston

Vice President of Business Development Q: How did Winston get his name? My kids liked the idea of alliteration since…

Happy Holidays from Paradigm Sample

Have you ever wondered how to say “Happy New Year” in 10 different languages? Paradigm has got you covered! Please…