News
Data Quality at the Center: Takeaways from CRC2025
Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights are only as strong as the data behind them.” From keynotes on leadership and change to panels on fraud detection and sample integrity, the sessions underscored a shared truth: while what it takes to have…
Read MoreParadigm Sample and Interbrand Release 2025 Role of Brand Report
If you don’t define your brand’s role, your customers will. When you uncover your true role of brand, you gain the ability to shape perception, drive loyalty and command choice. Interbrand and Paradigm Sample are excited to announce the release of its 2025 Role of Brand Report, offering fresh insights into how brand perception drives…
Read MoreParadigm signs the Global Data Excellence Pledge
Global Data Quality (GDQ) Pledge – a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more. Its core purpose is to establish a global, cross-industry standard for trustworthy, high-quality data -especially in market and social research, analytics, and insights. This pledge upholds our dedication to data quality as it requires a…
Read MoreParadigm Promotes Natasha Braun to Senior Vice President
Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately. In this expanded role, Natasha will lead the growth of Paradigm’s Managed Research Services business and deepen strategic client relationships to drive long-term value. “By layering managed services on top of our global online sampling capabilities…
Read MoreNew Strategic Partnership Enhances Brand Insights and Data Collection Capabilities
Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today announced a strategic partnership with Interbrand, the global brand consultancy renowned for its Best Global Brands ranking. This collaboration aims to integrate Paradigm Sample’s advanced data collection capabilities with Interbrand’s brand valuation expertise, to offer…
Read MoreWhen Trust Is Tested, Integrity Matters Most!
In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few firms in our industry. While these charges remain alleged, the industry has responded swiftly, leading the Insights Association to suspend a few of these companies. For those of us committed to integrity, this is a…
Read MoreParadigm Sample Announces Two Critical Promotions to Executive Leadership
Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs. Jolley, who joined the company in January of 2021 as the EVP…
Read MoreGinger DeStefano Recognized with Joyce Rachelson Silver Service Award
December 21, 2021, Port Washington, NY – On Tuesday December 14th, the Greater New York Chapter of the Insights Association awarded Ginger DeStefano the Joyce Rachelson Silver Service Award for her selfless commitment to the Chapter and industry for over 25 years. The award recognizes an individual who has supported and helped the Chapter to…
Read MoreParadigm Sample Expands US Go-To-Market Team with the Addition of Strategic Hires
November 16, 2021, Port Washington, NY -Paradigm Sample is pleased to welcome AJ Keirans, Aaron Walton, Matt Freitag, and Adam Dietrich as part of the Go-To-Market team in 2021. The newly expanded team brings a culmination of over 50 years of industry experience and has been a key driver in Paradigm’s sales growth this year.…
Read MoreParadigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box
Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…
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