News

A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to determine the right audience for the brand and its competitors. For established products or brands, a researcher would use the balanced clicks approach to highlight fluctuations in the landscape or audience. This is done typically…

Market research today happens in the context of information overload. Where people once had to search for information, now they are offered it constantly, and the biggest problems are around who and what to trust. This is the reality for consumers, but also for researchers, marketers, and their teams.Learning is increasingly a team management issue. Leaders are…

Incidence is one of the most critical pricing factors in the online market research world. In this article, we focus on understanding the concept of incidence and what the difference is between conversion, incidence, and qualification rate.Let us first look at what incidence rate is and how it is being understood by different individuals:According to…

The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used to resolve an old issue – how do you get people to fully complete surveys? In a world with ever-increasing attention-grabbing distractions, people simply have less time and inclination for surveys, and researchers have needed…

In our last article we talked about what incidence is. If you have not read that and would like to brush up on terminology between conversion, incidence, and qualification rates, click here. There’s a growing discussion in today’s research community that incidence should not be a factor for pricing, primarily because researchers only want the completion…

When you have a study that needs to get into the field, researchers have a lot of options in front of them. In fact, the options available can be overwhelming. You could survey your clients from your own database. If you are looking to reach beyond your known clients, you could try an in-house recruiting…

Have you ever wondered how to say “Happy New Year” in 10 different languages? Paradigm has got you covered! Please enjoy our special holiday greeting, courtesy of the Paradigm Sample Global Team. We all wish you happy holidays and a bright year ahead.