News
Paradigm Promotes Natasha Braun to Senior Vice President
Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately. In this expanded role, Natasha will lead the growth of Paradigm’s Managed Research Services business and deepen strategic client relationships to drive long-term value. “By layering managed services on top of our global online sampling capabilities…
Read MoreNew Strategic Partnership Enhances Brand Insights and Data Collection Capabilities
Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today announced a strategic partnership with Interbrand, the global brand consultancy renowned for its Best Global Brands ranking. This collaboration aims to integrate Paradigm Sample’s advanced data collection capabilities with Interbrand’s brand valuation expertise, to offer…
Read MoreWhen Trust Is Tested, Integrity Matters Most!
In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few firms in our industry. While these charges remain alleged, the industry has responded swiftly, leading the Insights Association to suspend a few of these companies. For those of us committed to integrity, this is a…
Read MoreParadigm Sample Announces Two Critical Promotions to Executive Leadership
Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs. Jolley, who joined the company in January of 2021 as the EVP…
Read MoreGinger DeStefano Recognized with Joyce Rachelson Silver Service Award
December 21, 2021, Port Washington, NY – On Tuesday December 14th, the Greater New York Chapter of the Insights Association awarded Ginger DeStefano the Joyce Rachelson Silver Service Award for her selfless commitment to the Chapter and industry for over 25 years. The award recognizes an individual who has supported and helped the Chapter to…
Read MoreParadigm Sample Expands US Go-To-Market Team with the Addition of Strategic Hires
November 16, 2021, Port Washington, NY -Paradigm Sample is pleased to welcome AJ Keirans, Aaron Walton, Matt Freitag, and Adam Dietrich as part of the Go-To-Market team in 2021. The newly expanded team brings a culmination of over 50 years of industry experience and has been a key driver in Paradigm’s sales growth this year.…
Read MoreParadigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box
Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…
Read MoreHow Panel Rebates Can Work to Your Advantage
Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including the opportunity to review completed projects and define areas for improvement. Rather than sporadic ad hoc collaborations, repeated partnership allows the supplier to understand the client’s expectations around communication, data collection techniques and preferences, and…
Read MoreReducing Project Abandonment from Your Research Vendor
Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn their business only to disappear during the project. You have a deadline to meet, end-clients to impress and a reputation to maintain – you need your key vendors to provide critical pieces to make it…
Read MoreBusiness Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems
The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. – John Foster Dulles, Former US Secretary of State At Paradigm Sample, we work with some of the most talented consumer insights professionals in the industry. No matter the title…
Read More