Posts Tagged ‘Tracking’
High-Profile Project, High-Touch Sample Strategy
From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts have too frequently encountered sample partners failing to deliver on their promises. This failure can cause a chain reaction impacting the overall project timeline and final deliverables. For high-profile projects, a hiccup in the field…
Read MoreBusiness Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems
The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. – John Foster Dulles, Former US Secretary of State At Paradigm Sample, we work with some of the most talented consumer insights professionals in the industry. No matter the title…
Read MoreKeeping Tabs on the Industry While Still Getting Things Done
Few industries today are not facing some sort of disruption. We live in a world of constant change and business innovation. The amount of media and technology can be overwhelming, and those large waves of change create smaller ripples that affect even the most niche of industries.While some market research methodologies remain unchanged, implementation has…
Read More3 Ways Paradigm Sample Delivers a Competitive Edge
Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and on tighter deadlines. In response to economic realities, teams either constrict or expand and both can cause confusion and delays. Having a large team often means members are specialized, which can offer greater expertise, but…
Read MoreBreaking Down Balanced Clicks Studies
A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to determine the right audience for the brand and its competitors. For established products or brands, a researcher would use the balanced clicks approach to highlight fluctuations in the landscape or audience. This is done typically…
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