How to Maximize Research Budget and Still Get Real-time Answers

How to Maximize Research Budget and Still Get Real-time Answers Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or realized gaps in the research. Quick insights are often needed to clarify consumer opinions or validate recommendations given to the executive team. Fresh data for…

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How Panel Rebates Can Work to Your Advantage

HOW PANEL REBATES CAN WORK TO YOUR ADVANTAGE You are familiar with the concept of rebates, perhaps you even applied for one on a recent purchase, but how do rebates apply in a B2B context? Read on to learn how your business can save time and money by cultivating the right partner relationships. INTRO TO…

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Reducing Project Abandonment from Your Research Vendor

REDUCING PROJECT ABANDONMENT FROM YOUR RESEARCH VENDOR Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn their business only to disappear during the project. You have a deadline to meet, end-clients to impress and a reputation to maintain – you need your key vendors…

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Keeping Tabs on the Industry While Still Getting Things Done

KEEPING TABS ON THE INDUSTRY WHILE STILL GETTING THINGS DONE Few industries today are not facing some sort of disruption. We live in a world of constant change and business innovation. The amount of media and technology can be overwhelming, and those large waves of change create smaller ripples that affect even the most niche…

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3 Ways Paradigm Sample Delivers a Competitive Edge

3 WAYS PARADIGM SAMPLE DELIVERS A COMPETITIVE EDGE Every industry is facing disruption. It is no secret that professionals are being asked to do more with less and on tighter deadlines. In response to economic realities, teams either constrict or expand and both can cause confusion and delays. Having a large team often means members…

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Breaking Down Balanced Clicks Studies

BREAKING DOWN BALANCED CLICKS STUDIES A researcher might use a balanced click sampling strategy when researching new products/brands, to understand the market landscape, or to determine the right audience for the brand and its competitors. For established products or brands, a researcher would use the balanced clicks approach to highlight fluctuations in the landscape or…

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Doing More with Less: “Upskilling” My Team

DOING MORE WITH LESS: “UPSKILLING” MY TEAM Market research today happens in the context of information overload. Where people once had to search for information, now they are offered it constantly, and the biggest problems are around who and what to trust. This is the reality for consumers, but also for researchers, marketers, and their teams. Learning…

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An Incident of Incidence Part 1: Definitions

AN INCIDENT OF INCIDENCE PART 1: DEFINITIONS Incidence is one of the most critical pricing factors in the online market research world. In this article, we focus on understanding the concept of incidence and what the difference is between conversion, incidence, and qualification rate. Let us first look at what incidence rate is and how…

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