Posts Tagged ‘Trends’
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped by AI and synthetic data. Whether leveraging AI for generating outputs or synthetic data for forecasting election results, there we see a strong a connection to how Paradigm approach’s data quality in quantitative sampling. AI’s…
Read MoreThe State of Data Quality: Collaboration, Transparency, & Trust
Reflections from “Solving Data Quality Challenges” on the Data Gurus Podcast As AI tools, programmatic sampling, and synthetic audiences reshape how research is conducted, one truth is becoming clear: data quality cannot be a single-stage problem. It’s a full-lifecycle responsibility. In a recent episode of Data Gurus, host Sima Vasa brought together industry leaders Dyna…
Read MoreKeeping Tabs on the Industry While Still Getting Things Done
Few industries today are not facing some sort of disruption. We live in a world of constant change and business innovation. The amount of media and technology can be overwhelming, and those large waves of change create smaller ripples that affect even the most niche of industries.While some market research methodologies remain unchanged, implementation has…
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