Posts Tagged ‘Panel’
Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality
In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at the center of it all. They shape business strategies, enable digital transformation, and influence operational efficiency. Yet, for all the technology available, getting accurate, high-quality data to inform decisions remains a persistent challenge. Who Are…
Read MoreThe Power and Nuance of Small Business Owners
Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small businesses generate roughly 44% of U.S. GDP, meaning their decisions directly influence local employment, supplier ecosystems, and consumer purchasing power. Today, there are 36.2 million small businesses in the United States, representing 99.9% of all…
Read MoreWhy B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take
Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When it comes to B2B studies, it can be easy to overlook the nuance and specializations that can be represented in the ecosystem. When representing B2B in research, often teams struggle to avoid generalizing the range…
Read MoreThe Paradigm Sample Promise of Relentless Delivery
As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total team commitment to end-to-end project success that staves off potential project pitfalls and delivers great quality. During the fielding phase, professional project managers know that follow-through from trusted partners is the backbone of delivering clients’…
Read MoreNo More Missed Connections: Tips to Increase Recontact Response Rates
We shared a moment. You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor adjustments to the banner plan and watching the incoming data roll in. When the browser window closed, I knew I had missed my chance. I truly appreciate your efforts and have a few more questions…
Read MoreHow to Maximize Research Budget and Still Get Real-time Answers
Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or realized gaps in the research. Quick insights are often needed to clarify consumer opinions or validate recommendations given to the executive team. Fresh data for new questions, or a timely retesting of old questions on a…
Read MoreParadigm Sample’s Outside the Box Thinking Helps You Work Inside Your Box
Thinking outside the box is most comfortable when the box is not filled to the brim with urgent deadlines and a multitude of competing priorities. Often the realities of business mean professionals are stretched for time and resources to brainstorm and implement solutions. When it comes to marketing research, project criteria may be inflexible—the research…
Read MoreHow Panel Rebates Can Work to Your Advantage
Rebate programs support joint growth for both parties. A commitment to work together results in stronger, more efficient processes, including the opportunity to review completed projects and define areas for improvement. Rather than sporadic ad hoc collaborations, repeated partnership allows the supplier to understand the client’s expectations around communication, data collection techniques and preferences, and…
Read MoreReducing Project Abandonment from Your Research Vendor
Market research professionals seem to all have a story or two of how their sample vendors worked hard to earn their business only to disappear during the project. You have a deadline to meet, end-clients to impress and a reputation to maintain – you need your key vendors to provide critical pieces to make it…
Read MoreBusiness Unusual: How Paradigm Sample Provides Creative Solutions to Tough Problems
The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. – John Foster Dulles, Former US Secretary of State At Paradigm Sample, we work with some of the most talented consumer insights professionals in the industry. No matter the title…
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