Posts Tagged ‘Conference’
Exploring the influence of AI and Synthetic Data at ESOMAR NA 2025
This year’s ESOMAR North America conference highlighted a central theme: exploring the landscape of research as it is increasingly shaped by AI and synthetic data. Whether leveraging AI for generating outputs or synthetic data for forecasting election results, there we see a strong a connection to how Paradigm approach’s data quality in quantitative sampling. AI’s…
Read MoreData Quality at the Center: Takeaways from CRC2025
Last week, we attended CRC2025 by Insights Association and there continues to be a consistent theme from the conference. “Insights are only as strong as the data behind them.” From keynotes on leadership and change to panels on fraud detection and sample integrity, the sessions underscored a shared truth: while what it takes to have…
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