Paradigm signs the Global Data Excellence Pledge

Global Data Quality (GDQ) Pledge – a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more. Its core purpose is to establish a global, cross-industry standard for trustworthy, high-quality data -especially in market and social research, analytics, and insights.

This pledge upholds our dedication to data quality as it requires a commitment to:

1. Rigorous Data Quality Standards
2. Transparency
3. Participant Rights & Privacy
4. Education & Collaboration
5. Active Industry Participation

This initiative goes beyond compliance – it’s about leadership, shared responsibility, and raising the standard for what trustworthy research should look like. We believe in collaboration, accountability, and continuous improvement.

By contributing, to the GDQ Pledge, our goal is to help shape best practices in fraud detection, sample quality, participant experience, and data transparency. This initiative represents our commitment to constantly evolving how Paradigm measures up against key quality benchmarks in the industry.