Choice-Based Advanced Analytic Techniques: MaxDiff & Conjoint

Maximum Differential Analysis (MaxDiff) and Conjoint Analysis are two choice-based analysis presenting respondents with options for preferred selection - in both cases it replicates real-world choices made by consumers.


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What's Inside?

In this guide, we will walk through typical example use cases for MaxDiff and Conjoint to illustrate the differentiations between the two analyses.