Blog Post

At the heart of Paradigm Sample’s brand promise lies a strong commitment to aiding clients in making the most of their time. Time, an ephemeral and priceless resource, vanishes without a trace once gone. Our focal point at Paradigm Sample is crystal clear: to be a dependable source of assistance for clients, steering them away…

Written by Stephanie Smelewski Those of us in the market research realm have been feeling more and more uneasy about the effects of AI and machine learning. We’re constantly asking ourselves if AI is influencing our surveys and if it’s causing any bias in the data we collect. And if it is, what can we…

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately, Digital Disruption, as a key focus of Paradigm Sample. Companies incorporate new technology for various reasons—to increase efficiency, enhance competitiveness, improve customer service—the list goes on. As a result, leaders are challenged with brainstorming solutions…

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic.  It’s not just another long weekend.  It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

As with any project, fast, accurate pricing & feasibility during the bid phase is imperative. But it is the total team commitment to end-to-end project success that staves off potential project pitfalls and delivers great quality. During the fielding phase, professional project managers know that follow-through from trusted partners is the backbone of delivering clients’…

From the highs of “fully feasible” to the lows of a project slowly limping into “best efforts” territory, insights experts have too frequently encountered sample partners failing to deliver on their promises. This failure can cause a chain reaction impacting the overall project timeline and final deliverables. For high-profile projects, a hiccup in the field…

We shared a moment.  You: Diligently answering the survey questions on your tablet. Me: Sitting at my desk making minor adjustments to the banner plan and watching the incoming data roll in. When the browser window closed, I knew I had missed my chance.  I truly appreciate your efforts and have a few more questions…

Not everything is a massive research project. In-house brand insights teams often have new questions arise from past research or realized gaps in the research. Quick insights are often needed to clarify consumer opinions or validate recommendations given to the executive team. Fresh data for new questions, or a timely retesting of old questions on a…