Purity at the top of the funnel is the first step towards a healthy sample flow, so we begin addressing these threats even before surveys are distributed, during the recruitment of quality panelists and partner panels. Once panelists begin the online survey process, the VeraProof Security Suite thoroughly screens each individual using a multi-layered approach that combines best-in-breed internal and partner solutions to fortify our in-the-moment defenses against each of the categories of threats mentioned above.

As part of the VeraProof process, our respondents are validated against a series of programmatic checks, including but not limited to deduplication, fingerprinting, geo-location checks, and a series of predictive fraud identification algorithms, all evaluated in a matter of seconds and prior to setting foot in the survey environment. When a respondent has passed these checks, a further layer of vetting occurs through the Paradigm Fitness Test, a non-intrusive screener presenting a simulated survey environment that contains attention, trap, and open-end response analysis, to provide the Paradigm stamp of engagement approval before panelists are sent into
your survey.

Last but not least, we believe in an approach that is not fixed, but evolving. Sample diligence is a moving target, and we are consistently working to advance our solutions. In November of 2018, we created Paradigm Innovation Labs to formalize our process, drive efficiency, and offer innovation as a product.