Chief Evangelist Officer
Sima is a serial entrepreneur and enjoys being on the forefront of trends in the market research space. Her specialty is her deep and longstanding experience in building and growing businesses. Sima is the founder of Paradigm Sample, where she continues to serve as Chief Evangelist Officer. Currently, Sima is also the CEO and Founder of Infinity Squared Ventures, where she focuses on accelerating new and emerging businesses in the market research space. In addition, Sima serves on the multiple corporate boards including Paradigm Sample, Chairperson of SampleCon, Port Washington Library Board of Trustees and Women in Research Executive (WiRe) Advisory Board. Sima is also a frequent speaker at national conferences and client roundtables, and the host of her own podcast, Data Gurus. Prior to being an entrepreneur, Sima was a Senior Partner at Momentum Market Intelligence, President of NPD Techworld at The NPD Group, and Program Manager of the IBM Market Intelligence Group. She is also a frequent speaker at national conferences and client roundtables. A former member of the Young Presidents’ Organization, Sima holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.