Press release Archives - Paradigm Sample

Our Human-In-The-Loop Approach to Data Quality

ParadigmCorporate — Thu, 26 Feb 2026 16:48:21 +0000

Data quality has become one of the biggest and most underestimated risks in research today. At Paradigm, we champion data quality excellence through human oversight, transparency, and collaboration across the integrated insights ecosystem. Our team frequently takes surveys to gauge the respondent experience to ensure we balance the risk of fraud the overall respondent experience. …

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Paradigm Named a Top Sample Company in Quirk’s September/October 2025 Issue

ParadigmCorporate — Mon, 22 Sep 2025 14:35:52 +0000

We’re proud to share that Paradigm has been recognized in the September/October 2025 issue of Quirk’s Marketing Research Review as one of the 7 Top Tracking Search Companies. This highlights the hard work of our team and the trust our clients place in us to deliver quality insights. At Paradigm, we specialize in online data…

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Paradigm signs the Global Data Excellence Pledge

ParadigmCorporate — Fri, 01 Aug 2025 17:59:00 +0000

Global Data Quality (GDQ) Pledge – a global collaboration led by organizations like MRS, ESOMAR, Insights Association, SampleCon, and more. Its core purpose is to establish a global, cross-industry standard for trustworthy, high-quality data -especially in market and social research, analytics, and insights. This pledge upholds our dedication to data quality as it requires a…

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Paradigm Promotes Natasha Braun to Senior Vice President

ParadigmCorporate — Mon, 21 Jul 2025 20:09:59 +0000

Port Washington, NY – May 21, 2025 Paradigm is pleased to announce the promotion of Natasha Braun to Senior Vice President, effective immediately. In this expanded role, Natasha will lead the growth of Paradigm’s Managed Research Services business and deepen strategic client relationships to drive long-term value. “By layering managed services on top of our global online sampling capabilities…

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New Strategic Partnership Enhances Brand Insights and Data Collection Capabilities

ParadigmCorporate — Wed, 28 May 2025 16:24:15 +0000

Port Washington, NY – May 28, 2025 – Paradigm Sample, a leader in data collection and managed services solutions, today announced a strategic partnership with Interbrand, the global brand consultancy renowned for its Best Global Brands ranking. This collaboration aims to integrate Paradigm Sample's advanced data collection capabilities with Interbrand's brand valuation expertise, to offer…

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When Trust Is Tested, Integrity Matters Most!

ParadigmCorporate — Thu, 01 May 2025 16:16:46 +0000

In a week that shook the market research world, serious allegations of fraudulent survey practices have emerged, implicating a few firms in our industry. While these charges remain alleged, the industry has responded swiftly, leading the Insights Association to suspend a few of these companies. For those of us committed to integrity, this is a…

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Paradigm Sample: Elevating Data Quality & Expanding Reach

ParadigmCorporate — Wed, 02 Apr 2025 13:05:23 +0000

At Paradigm Sample, we’re committed to delivering top-tier data solutions by continuously evolving our technology and strategies. Over the past year, we've made game-changing advancements to expand consumer reach, enhance security, automate processes, and improve targeting, ensuring that our clients receive accurate, high-quality insights—faster than ever. Expanded Consumer Reach & Engagement We ramped up…

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IIEX 2023: My Day One Experience

ParadigmCorporate — Tue, 23 May 2023 18:45:38 +0000

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…

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Paradigm Sample Announces Two Critical Promotions to Executive Leadership

ParadigmCorporate — Tue, 18 Apr 2023 17:25:18 +0000

Port Washington, NY – New York-based online sample supplier and data collection provider, Paradigm Sample, announces two critical promotions. Adam Jolley has been promoted to President of Paradigm Sample and Steve Danziger has been promoted to Senior Vice President of Paradigm Innovation Labs. Jolley, who joined the company in January of 2021 as the EVP…

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Welcome back everybody. Happy 2023!

ParadigmCorporate — Wed, 18 Jan 2023 02:10:54 +0000

For me and I’m sure at least some others, the first major workday (Thank you to those that worked on the weekend and the last couple of days) of the new year is always symbolic. It’s not just another long weekend. It’s a new beginning, a fresh start, a time for goal setting, exciting plans…

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