B2B Archives - Paradigm Sample https://corporate.paradigmsample.com/tag/b2b/ Wed, 03 Jun 2026 15:36:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://corporate.paradigmsample.com/wp-content/uploads/2026/01/cropped-full-logo-02-scaled-1-32x32.png B2B Archives - Paradigm Sample https://corporate.paradigmsample.com/tag/b2b/ 32 32 Understanding Technical Decision-Makers in B2B: Challenges, Opportunities, and Data Quality https://corporate.paradigmsample.com/understanding-technical-decision-makers-in-b2b/ Wed, 20 May 2026 13:58:48 +0000 https://corporate.paradigmsample.com/?p=5034 In today’s B2B landscape, technology is moving fast, from cloud adoption to AI-driven automation, and technical decision-makers (TDMs) are at the center of it all. They shape business strategies, enable digital transformation, and influence operational efficiency. Yet, for all the technology available, getting accurate, high-quality data to inform decisions remains a persistent challenge.  Who Are…

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]]> The Power and Nuance of Small Business Owners  https://corporate.paradigmsample.com/the-power-and-nuance-of-small-business-owners/ Wed, 20 May 2026 13:56:04 +0000 https://corporate.paradigmsample.com/?p=5016 Small business owners (SBOs) are not a niche segment of the economy. They are a driving force behind it. Small businesses generate roughly 44% of U.S. GDP, meaning their decisions directly influence local employment, supplier ecosystems, and consumer purchasing power. Today, there are 36.2 million small businesses in the United States, representing 99.9% of all…

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]]> Why B2B Research Is Falling Behind and What It Needs to Catch Up: Paradigm’s Take  https://corporate.paradigmsample.com/why-b2b-research-is-falling-behind/ Thu, 29 Jan 2026 02:17:02 +0000 https://corporate.paradigmsample.com/?p=4816 Many teams are gravitating toward quick-turn, high-volume panels but this can make it harder to identify high quality panels. When it comes to B2B studies, it can be easy to overlook the nuance and specializations that can be represented in the ecosystem. When representing B2B in research, often teams struggle to avoid generalizing the range…

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]]> 4 Keys to Successful B2b Survey Engagement https://corporate.paradigmsample.com/4-keys-to-successful-b2b-survey-engagement/ Wed, 31 Mar 2021 00:47:53 +0000 https://corporate.paradigmsample.com/?p=1933 The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used to resolve an old issue – how do you get people to fully complete surveys? In a world with ever-increasing attention-grabbing distractions, people simply have less time and inclination for surveys, and researchers have needed…

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