Archive for May 2023

By Adam Jolley On the first day of IIEX 2023, Melissa Harrington from Liquid Death delivered a thought-provoking presentation titled “Death to Consumer Insights.” It emphasized the importance of understanding human behaviors and attitudes, rather than solely focusing on purchasing habits, in order to reframe consumer insights as human insights. Liquid Death’s impressive growth and…

As a big fan of Star Wars, today is an appropriate day to talk about Digital Transformation or, more appropriately, Digital Disruption, as a key focus of Paradigm Sample. Companies incorporate new technology for various reasons—to increase efficiency, enhance competitiveness, improve customer service—the list goes on. As a result, leaders are challenged with brainstorming solutions…