4 Keys to Successful B2b Survey Engagement

4 KEYS TO SUCCESSFUL B2B SURVEY ENGAGEMENT The last decade has seen a quiet revolution in survey engagement, with new online sample methods and ideas being used to resolve an old issue – how do you get people to fully complete surveys? In a world with ever-increasing attention-grabbing distractions, people simply have less time and…

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An Incident of Incidence Part 2: Pricing

AN INCIDENT OF INCIDENCE PART 2: PRICING In our last article we talked about what incidence is. If you have not read that and would like to brush up on terminology between conversion, incidence, and qualification rates, click here.   There’s a growing discussion in today’s research community that incidence should not be a factor for…

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How Paradigm Sample Delivers End-to-end Mr Project Success

HOW PARADIGM SAMPLE DELIVERS END-TO-END MR PROJECT SUCCESS When you have a study that needs to get into the field, researchers have a lot of options in front of them. In fact, the options available can be overwhelming. You could survey your clients from your own database. If you are looking to reach beyond your…

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Aaron Walton – Winston

GETTING TO KNOW US Aaron Walton Vice President of Business Development Q: How did Winston get his name?My kids liked the idea of alliteration since our last name is Walton, but also the nickname possibilities (Win, Winnie, Winnie Pooh, Mister Winston, etc). I like to think I secretly pushed the name through to honor a…

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